Five Strategies to Monetize a Mailing List

To be successful at marketing, you must be creative!  Marketers, entrepreneurs, and businesspeople that are the most creative are always the most successful, and almost always wield the most impressive marketing power.

To be successful at marketing, you must be creative!  Marketers, entrepreneurs, and businesspeople that are the most creative are always the most successful, and almost always wield the most impressive marketing power. Email marketing may offer security and long-term income, but it is nothing without an effective platform for monetizing it.

These five options take different approaches to monetizing email traffic, but all offer potentially explosive results. From affiliate products to service-based client income, no matter how your business operates, these five strategies can help you boost income and increase orders.

1) Sell affiliate products.

Affiliate marketing has been a leading online marketing method since the late 1990s.  It is one of the most effective and potentially profitable forms of online marketing around. In exchange for potential clients and customers, affiliates are paid for every sale that is generated.

Email marketers are in a unique position to dominate online affiliate programs. With an email marketing list that trusts the sender, even a slight mention of an affiliate product can generate sales for the advertiser and valuable commission income for you.

2) Drive leads directly to clients.

There are thousands of businesses that don't have an official affiliate program, but would happily pay you for incoming business leads. If your email marketing resources are concentrated in specific markets, you could contact businesses in these markets directly and offer leads to them.

From real estate agents to simple product-based businesses, almost all local, national, and international businesses are interested in generating more sales, and with your online leads, you could collect a healthy commission from them. Perfect your business-to-business sales pitches, get on the phone, and get ready to earn directly from local businesses.

3) Market your own products and services.

It is one thing to take a commission from another seller, but it's a whole other thing to make 100 percent of the profits from your own products. With an investment of time, you could have your own eBook to sell, your own utility to market, or your own service-based business to advertise. Rather than taking a slice of the pie with someone else's products, use your own creativity to market your business and craft to your own email subscribers.

4) Ask for client or customer referrals.

Referral-based businesses are often some of the most successful on the internet. Zappos, a leading online shoe store, generates business almost entirely through word of mouth marketing efforts and customer referrals. By offering incredible customer service to their customers, their email subscribers spread the word to their friends, expanding Zappos' marketing power and audience size.

Don't be afraid to ask your email list for the same – client or customer referrals. If you market to people that are seen as authorities in your niche, you might just end up with an endless stream of referral sales and contracts.

5) Send subscribers to Adsense-powered websites.

While sending subscribers to an Adsense-powered website is unlikely to earn you more than a few dollars per email, it can be a good way to test websites before they are officially launched. With a few quick and simple split-testing scripts, a small list of hundreds of prospective customers and visitors can be the perfect testing resource for a pre-launch website or commercial online property.

Article Tags: Five Strategies, Email Marketing

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