Though there have been questions about online flower services killing the business of local florist and still some concerns linger. But most of the websites operate through a network of local florist to get their delivery done. And the ever growing demands ensure a safe future for the business.
The oxford dictionary defiens a florist as " a person who sells and arranges cut flowers". Origins from early 17th century: from Latin flos, flor- 'flower', on the pattern of French fleuriste or Italian florista.
The word Floristry in board sense includes cultivation to trade of flowers. It includes flower care and handling. Making flower arrangements and floral design and marketing to selling of flowers. The corporate and the social events being the main market for the flower business. Floral business being seasonal reaches its peaks during Christmas, Valentine's Day, Mothers day, etc. And wedding and funerals always been a prime market.
A florist is the noun for Floristry a pursue the occupation of selling flowers and is trained in the making floral arrangements, bouquets and assembling. Companies in the retail and wholesale business of flower are also florists. People mostly like to search nearest flower flower shop because everyone wants the flower delivery service provider located near to him. The flower business primarily revolves around the flowers of the specific season. But the sellers also import flowers that are available in different parts of the world. A great verity and a more complex arrangements of flowers are available with a professional florist.
the business of flowers is not untouched by the advancements in the technology and the internet. While the independent sellers market has seen a drop in the sales, but a new form of market of flowers has emerged with promising growth opportunities. The online retail market for flowers has seen quite success in recent years. The online retailers receive orders through their websites and deliver through a network of local florist or growers. The online sellers deal with floral arrangements, gift basket arrangements and plants. Aggressive marketing techniques have helped the market to create brand names and establish a successful market base over the years. Though the recent economic setbackhas had their influences in the online flower business, but researchesshow that the business is expected and has full potential to recover soon.
The customers go through catalogues and place orders. The delivery service is broadly categorized into categories like the, "Order Brokers" are agents who take the orders from the customers from the websites and contacts a local florist to fulfill the order. Such kinds of florists are very popular in New York and they provide flowers online services.
The transport cost and the brokerage are inclusive of the price on the website. The broker here earns a brokerage. The broker has business ties with a number of florist in different places he also enables the consumer to place an order for more than one location. Local florists also run their own websites. They enable hand delivery on the very same day in their own geographical radius. The delivery system is run through their own vans and employees. Courier delivery of flower involves bunches of flowers from farms and wear house. The order id packed in a cardboard box and shipped through overnight courier services. The customers receive fresh flowers and its the receiver who unpacks the flower and makes arrangements.
Many online florists have distribution branches all across the country, and directly fulfill the order from there.the websites offer a guarantee of delivery and also replacements in case there is any damage. Some online delivery systems even take orders for delivery all around the world.