Your audience has choices, unlimited choices. The clamor for attention has grown exponentially, just like Internet growth itself. So how do you stand out? How do you get noticed? With the right system, you can develop a following.
The Internet opened up a wealth of opportunity. You no longer have to have a brick and mortar business,
and its related expenses, to reach customers. It gives you the opportunity to pursue your passion… and earn a decent living at the same time.
There are an estimated 1.78 billion (yes, that’s billion with a “B”) on the Internet, and now over 500 million on Facebook® alone. It’s a mind-boggling number of prospects and presents tremendous opportunity. There’s just one problem: There’s tremendous competition for attention as well.
Your audience has choices, unlimited choices. The clamor for attention has grown exponentially, just like Internet growth itself. So how do you stand out? How do you get noticed?
With the right system, you can develop a following. It is possible to stop working for someone else’s dream and live your own. Using techniques that I’ve perfected over the years, my e-mail list of clients and prospects now exceeds 50,000. With this system, you can get more traffic, more visitors, more people admiring and paying for your talent. You can stand out from the competition and the noise on the Web.
There are four simple techniques for you to use to build your following, achieve your goals and pursue your dream.
Empathy
First, you must be empathetic. Very simply, focus on your customers. Figure out who they are, what they want and how your talents and creativity can serve them. You are not your customer, so you must adopt their perspective. There are people who need and want exactly what you have to offer. Examine it from their point of view.
Uniqueness
Second, know thyself. There is no one else like you, and that sets you apart. The key is to discover how to combine your passion with what your customers need. Your own passion becomes your competitive edge.
Relevance
Next, deliver relevance. Learn what your customers and prospects want to hear and then provide exactly that information. Provide it in an organized and concise way. There’s no shortage of information, but there is a real lack of relevant information. Don’t make your followers search for it… or they may look elsewhere.
Participation
Finally, invite participation. Encourage your followers to share ideas and express their own sense of creativity. You’ll learn something, and you’ll be on your way to building a community. The greatest benefit of social media, specifically, and the Internet, in general, is a forum to share ideas.
Employing these four techniques is the foundation of your VIVA – visitors, interested people, viewers and audience. With that, there’s no limit to what you can achieve.
