Gain Strategies for Expanding Your Network and Reach Through Social Media Coaching

Mar 2
08:50

2011

Carla Jiroux Kaplan

Carla Jiroux Kaplan

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

So many companies today understand the power of social media from a commercial and marketing standpoint, and many have dabbled in it. They may have set up a Twitter or Facebook profile, sent a few tweets or Facebook posts out into cyberspace, and waited for results.

mediaimage
Those results,Gain Strategies for Expanding Your Network and Reach Through Social Media Coaching Articles of course, won't come if you don't have a strong network of followers who receive your social media messages, but most companies are simply stymied when they consider how they can expand their reach and build up a network of followers. This is one of the most important areas where coaching can help you.

The fact is that it doesn't matter how regular, powerful, or engaging your posts, tweets, and so forth are if you don't have a big network of followers. You will learn through coaching that one of your first goals after establishing a presence on such sites is to get the word out and invite, even entice, others to follow you on these sites. There are various strategies that you can put to use to build up a following. Some are great for almost any company, and others are truly industry or niche-specific. There are, as you can imagine, some right ways and wrong ways to go about building up your network, and taking a wrong move here can truly be counter-productive.

Social media coaching also offers you other benefits as well. Once you have a strong network established, you really need to know what to do with all of these followers and how to put that power to use. You will learn various strategies to harness this power in ways that boost your brand image, engage your customers, and foster greater profits. Before you can enjoy such benefits, though, you need to first expand your network, so explore the possibilities today and put social media sites to full use for your company.