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Giving Your Information Product a Look All Its Own

Fashion trends can be tedious, expensive, and often of no real long term value to anyone. But to the information marketer, giving a look to your information product can be challenging, fun, and in the end, help create success for your business. Learn some tips on how you can give your information product its own look.

I got home the other night only to receive a letter from a
contracting friend of mine in my mailbox. Yes, that's correct:
an old-school, handwritten letter. Composed on two sheets of
motel stationary pad paper, it was written in his usual frantic
penmanship, complete with his comical verbiage. He's in
Northern Canada, right now doing an engineering
contract for a large mining firm. This place is over 700 km north of
Winnipeg and is snowbound from late October to sometime in
May. I really enjoyed getting his letter. Getting e-mails and
texts from friends is fine, but I really appreciate the personal
feel of handwritten letters, greeting cards, and post cards. You
can tell someone has actually put some real physical effort into
writing them.

Obviously I could tell this was my friend's letter by his lively
and doctor's-grade handwriting. Hard to read, sure, but it really
had its own look and feel.  And that's what your information
products should all have. Their own look. You can create a
mass amount of appeal and gain new clients by just investing
some time to create a visual display for your products.

A good way to start is to create a logo and/or header for all
your products. If you're more graphically inclined, you can do
this by just using some pen and paper, and then doing the
design on "Adobe Studio" or even "" Logos are meant
to be simple, so you may just want to create one, making the
text of your business name more graphically appealing. My
superior Michael Lombardi did this, using a graphic
representation of his last name for the company logo. Other
times you might want something with a picture or symbol. If
this is required, come up with an idea and take it to a graphic
designer. With all the digital design tools these days, they can
be done very quickly and cheaply.

Designing both your print and online product pages is
important, too. Make sure they have a similar look, page-to-
page, and do not differ radically in their appearance. At IMI,
we work closely with our in-house graphics people to make
sure each page has the write logos, text fonts, layout
specs...everything. I learned a bit of this firsthand from, again,
watching Michael Lombardi, who has always tried to keep his
direct mail, newsletters, and web pages looking consistent with
one another.

Keep your writing consistent, too. There can be a tendency for
some people to fall off their path of best judgment after writing
a lot and shoot for more "poetic" written passages. This often
fails, as people will not understand what you are trying to
communicate. Your writing should be kept simple and easy so
that someone can pick it out of the mailbox or inbox and start
reading immediately.

Once you get going with your business, you might want to send
out a survey or do a product test by getting feedback on a new
design. You should monitor which product designs have the
best response from clients and which ones generate more
negative feedback. Beverage companies will often do this, and
hold market research meetings to get the public's response.

Fashion and trends work in tandem with public taste. It can be
difficult to keep up with this and, let's be honest, a somewhat
shallow pastime. But it can also be fun. Think of yourself as
someone working for an age-old company like Coca Cola,
Chevrolet, or even Planter's Peanuts, and you see how they
have managed to continually rework their looks to changing
times. Thus, you can utilize creating a look to your advantage.

For more information product design tipsArticle Search, visit us at:

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James Burt is the online marketing specialist at the Information Marketing Institute, a division of E-Wealth Daily and Lombardi Publishing.

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