Many small business owners struggle with the difficulty of trying to determine how to build their business with a limited budget. Growing your company doesn't have to mean hiring an employee, or contracting an expensive advertising firm, and it doesn't have to mean spending a fortune.
It's one of the biggest challenges facing small business owners: how do you grow your business on a restricted budget? After all, they say "it takes money to make money". But, how do you get the word out about your business, when you don't have the budget to advertise? And, how do you get the help you need to enable you to build your business if you don't have the funds to afford an extra paycheque? If we were living in the 1980's or even the early 1990's you may have been without a solution to these problems, but fortunately, today, in our world of high-speed internet, 500 Gig hard drives and Internet phone service, there are alternatives.
Some of the best ways to publicize your business are absolutely free. An example of this is article marketing; if done well and on a consistent basis, article marketing can cost little to no money and bring you significant results. Let`s look at an example of how this works, assuming that you own a business that distributes fitness videos. When "Joe Smith" decides he wants to buy a kick boxing video in order to take off some pounds, he types, "weight loss kick-boxing video" into Google and he gets a selection of websites and articles related to those search terms. If you were article marketing, one of those links could be to your article. If after reading your article, "Joe Smith" decides he likes what you have to say, he will click on the link to your website at the bottom of your article. He is a highly targeted visitor your site, and all it took was the time to write and distribute your article.
Press releases are another method to get the word out about your business, and like article marketing, they can be absolutely free. These are a great way to announce news relating to your business that you can`t afford to advertise. Has your inventory recently expanded? Have you added a new product or service to your existing offerings? Have you become certified, won an award, or are you offering a free product? If so, write and distribute a press release and you will be surprised at the interest that can be generated.
If you are feeling overwhelmed by your work, obviously hiring an employee would be the perfect solution. An extra set of hands would help you to accomplish more, which in turn may enable you to boost your sales. But again, without the budget to hire help, this simply isn't possible. Today the easiest and most cost effective way for a business owner to develop their venture is to outsource. Outsourcing can encompass a great many tasks and, for those who don't absolutely need someone to work 40 hours per week, it is more affordable than hiring an employee. For example, if bookkeeping is an undertaking that distracts you from the tasks that generate income, you could conceivably hire a bookkeeper to work for 10 hours per month (depending on your sales volume of course), and use those 10 hours to increase your sales. If administrative tasks are hampering your growth, you can hire a Virtual Assistant to handle these duties on an "as needed" basis.
Don't let a limited budget stop you from building your business into the success it was meant to be. Advertising can be done on a budget and getting qualified help doesn't have to mean hiring an employee. With a little creativity, you can increase your profits and you can do so on even the most limited budget.
Workaholics, It's Time to Get a Life!
Workaholics often make the mistake of believing that in order to achieve success, they must spend an extraordinary amount of time working. The fact is that spending too much time at the office is likely hurting other areas of their life and could even be damaging their career.
Creative Thinking to Keep Your Business Afloat
Given the global economic climate, many entrepreneurs find themselves struggling to market their businesses while keeping costs down. Creative thinking could be the solution to keeping your business afloat.
The 5 Ws of Newsletter or Ezine Publishing
Many online businesses are not doing one of the most important things that will help them to achieve a successful business: they are not creating an opt-in list. By distributing a newsletter or ezine, you not only generate your list, but you get to promote your business to people who actually want to a highly targeted group.
