While many see ... as a time for extended ... giving and honoring the birth of Christ, many see it asa time for ... For us, this is not a time ... it easy, it's time to
While many see Christmas as a time for extended vacations, gift giving and honoring the birth of Christ, many see it as a time for opportunity. For us, this is not a time for taking it easy, it's time to buckle down and hump. Get an Inspiration for new advertising ideas!
Christmas is fast approaching and soon to be gone. You should be finishing up on one holiday sales campaign and already be planing your next. One thing in this life you can count on is that there is always another Holiday right around the bend. If I have learned anything so far about sales and marketing, it's that people love to spend money on holidays. That's why we invent them. Holidays are big business. Every morning I turn the radio on in the car to hear that it's national toilet paper day or national donut day. Not too hard to guess how these came about.
For centuries the "smart" businessperson has been taking advantage of this marketing gold mine. What about you? Maybe you're thinking your product doesn't fit on the holiday sales rack. Well then, you can't be paying attention to what's happening all around you. Every year I see some of the more popular and some of the strangest products using the holiday as a (successful) sales tool.
Just from scanning the local paper, I'll name a few:
Gourmet Sandwich Shop: The True Meaning Of The Holiday Season? Let's Start with What It's Not!
Chinese Food: Stay warm and cozy this Christmas Eve! Have it delivered
Bus: Don't Get Caught In The Airport In The Christmas Rush, Sit Back and Relax!
Blood Plasma: Everyone Could Use A Little Cash For The Holidays!
Used Furniture: Running a Little Short On Cash This Year?
Massage Therapist: Holidays Got You Tense?
The point is; you don't have to be in greeting cards or toys to have holiday sales. The product doesn't matter as much as the salesmanship behind it.
P.T. Barnum was quoted as saying, "there's a sucker born every minute". In this case I would rather like to think that; "There's an angle for every corner, a corner for every market and a market for every holiday!
