How can you make them trust you?

People really don't trust you. They don't trust me either. Society is at all time peak of distrust, and it is YOUR duty to find ways to win them over.

It's the way society is – paranoid that everyone is out to "get them." And if email marketing is your main focus – you have to work even harder to make them believe in you.

When you look at everything in the marketing cycle, what would you think is the most difficult part to achieve?

- Open your doors for business is as simple as it gets.

- Making products is fairly easy.

- Finding the right market to go after... no prob'.

- The correct media to use? Options have never been more diverse.

- The message? Never been more tools and training to get the right message written.

THE most difficult part about growing your business will always be the trust factor.

Here are a few ways to win them over...

Promote your credentials, qualifications, training, experience, education, media mentions – don't be embarrassed to toot your horn a little. If you have any write-ups someone gave about you – use them (I was guilty of this in my mention on the Forbes website).

Use Testimonials! There is no better proof than a real testimonial sharing their experience in working with you. Make sure it gives their full, real name. Make sure it gives specifics about how you helped them... not "it was great buying from _____". That doesn't help. This kind of testimonial DOES help:

"…1,175 orders in about 48hrs!"

I must say that the Results that we have seen from Troy's copywriting skills have been amazing. I did a test run to one of our lists and the numbers were quite impressive, although it was done during a holiday weekend. See for yourself!

We had over 1175 orders in about 48hrs. The most exciting part is that the orders kept coming and coming with no further effort from me. Troy has assisted us in building our list and making consistent sales. The investment in his services has been well worth it and we can see how the profits will continue to come in.

I would Highly recommend Troy's services. You want to take advantage of his talent and expertise now because I am sure his prices will go up soon.

Dr. Charlie Drake - - President of BraveHeart Productions

Guarantee it. If your product IS as good as you claim – why don't you guarantee it? It certainly helps alleviate the fear of buying from you. Give them a 90 day, even a 365 day guarantee. Or a "I'll pay you if I waste your time" guarantee for a service business. If you aren't willing to put your own butt on the line in a guarantee – why should THEY?!

Be Specific – specific instructions on how to order – who to talk to – what to expect when they do order – and what specific results they should see within ____ days/months/years of using your product or service. This is also VERY applicable in testimonials – make sure they give specific instructions on how you helped them.

Provide Proof – screen shots, videos, audios, free samples of the products or service. Find ways to give them proof that you deliver.

This is NOT easy – but it is necessary.

You must overcome their natural skepticism. Everyone has it – and your clients are no different.

What can YOU do to help their buying decision?