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How can you make yourself customer sensitive using business polls

Polls are a great tool to access current and future position of various aspects of business and take corrective steps. Polls can help find right expectation from your business stakeholders and help make the right strategy for your business

Business polls are very good tool way for evaluating the status of the business and also for predicting its future shape. Business polls are also helpful for knowing the expectations of the all stake holders including customers, employees, and shareholders and further help to adopt right business strategies.

All business polls, are required to have feed backs in the form of opinion and, therefore, the business polls must be structured with right type of quires and formats to make this customer sensitive and these could be in the form of phone calls or questionnaire online.

Engaging a customer

Customers are primarily very much sensitive about the cost of any product or service and always focus on getting everything at a cheaper rate. However, the scenario becomes something different when a product becomes very famous and demanding. In such cases customers concentrate on the technological elements rather than the cost alone.

Businesses have understood the business polls and survey has tremendous power to engage customers. Even a question in the form of yes-or-no can induce the people to open envelop and look inside. Researchers showed that business polls have can increase customer sensitivity if they are thoughtfully designed.

The following tips can be useful for staying customer sensitive through business polls.

1. Decide the customer preference

Before going to polls, businesses must ask questions themselves about what the customers prefers and what their most convenient medium of giving opinions is. Depending on the nature of the business and the customer profile business must decide whether to go social media or count on making phone calls to have real time feedback and customer engagement.

2. What is the information required?

Business polls are often more effective when they are concerned about specific area rather than on general business situation. As such, you must fix your specific area of concern and focus on that for obtaining useful opinion.

3. Explain purpose

The purpose of collecting information must be cleared through a brief introduction and how the information gather will be consumed must also be stated to gain customer sensitiveness.

4. Customers should be updated

Keeping the customers up to date goes a long way in providing their opinion in business polls. Customers should be updated through promotional mails and social media so that the followers on the social media are informed of the current situation.

5. Use appropriate questions

Depending on the purpose of the business poll, suitable type of questions must be chosen. It can be an ‘Open’ type asking detailed response; or ‘Closed’ type that response in the form of yes-or-no; or ‘Multiple’ type that asks to chose from alternatives and ‘Scale’ type when the response comes in the form of rating.

6. Stay relevant

Relevance is the key to stay customer sensitive in business polls and, therefore, ask only those which is relevant to the customer.

7. Assure confidentiality

Guaranteeing confidentiality is the way to build trust and confidence. SoComputer Technology Articles, people must be assured that there will be no disclosure of identity.

8. Consider incentives

Offering reward for opinion can be effective to lure the customers.

Source: Free Articles from


Daniel Sadadiwala writes articles for businesses that want to see their Google search rankings. His articles have appeared in a number of article sites. He contributes articles about Art, polls, web development and designing also. His motive is just to share a beautiful content on Sooperarticles.

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