How did Holiday Shopping get so commercialized?
Since people are staying home and online shopping became so much populer, holiday shopping started getting the commercilization charm. Since, going out for shopping isn't safe anymore on holidays people started shopping from comfort of theor homes making holidays more lucrative for businesses.
From beginning a New Year to Lighting lamps on Diwali holiday online shopping has become a buzz over the years. The online holiday shopping trends have changed time. The seasons change the vibe of everyone who wishes to adapt themselves to the seasonal trends.
Holiday shopping has become a social gathering for families to spend time with one another. Many online shopping websites curate their sites to please their customers. They use several online holiday shopping statistics for their customers to purchase items that add aesthetics to their home. The items on sale for the holidays include a vast range from clothing to home décor. With the Halloween holidays coming to an end many Instagram influencers filled their stories and feed with the warm colours. Shades of red, yellow, orange and beige took over the month of September and November.
The new era has effectively saved people from wasting time making shopping fun at the comfort of their homes. They save them from the cost of transport and the expense of their energy among crowded shops. Delivered at the doorstep their choice of clothes and gifts holiday shopping has become more commercialized.
Let’s Rewind Time
We all know when Jeff Bezos started Amazon by only selling books, followed by eBay doing the same. The small scale online shopping site slowly grew up to revolutionize the holiday shopping spree. Upgraded technology is also one of the many reasons why holiday shopping has become commercialized.
The last two decades have seen a whirl of mobile phones in all sizes, serving different purposes. They have made it easy for the industry to sneak into every person with the help of online shopping apps. Not only do the applications provide easy access they also provide customers with undeniable offers. With just a click of an icon, everyone can now do their holiday shopping at ease. The festive season’s hype celebrants with the urge to customize online holiday purchasing.
Is the Internet a Reason?
The internet has become a billboard for everything. This has become the source for small businesses to upgrade their advertising from posters to internet ads. These interns redirect the viewers directly to the shopping site. The more number of visitors to the sites encouraged the owners to attract more buyers. This intern made it possible for the owners to earn an income.
The income is generated by visitors, the ads displayed on various other websites made it possible for online shopping shopping sites to earn revenue. Holiday seasons have generated more income for the shopping sites, especially with their irresistible ads.
What Kind of Holidays?
Every day has some form of celebration and some sites glorify certain festivals associated with their vision and mission. Shopping sites like Nykaa are home for drug stores and luxury skincare and makeup brands. They celebrate several holiday seasons. like International Men’s and Women’s Day, Diwali, Navratri and so on. Online clothing stores like ‘Ajio’ and ‘Myntra’ are a hub for various designer brands. They are a one-stop destination for fast fashion. Online shopping during the holidays has now become commercialized. The well-planned strategies online platforms use to gain customers.
They customize their audience by giving them what interests them while holding on to their vision and core values. These online holiday shopping deals are curetted by internet algorithms. This slowly becomes a habit that makes people mindlessly involved in online shopping. With the comfort of getting the desired delivered at the doorstep, people have unconsciously volunteered to commercialize holiday shopping.
These sites provide discounts of 20-70% that often appear on phone screens when subscribed to them. When comparing the online and offline shopping style online shopping has outweighed the advantages. What better way to make an efficient best online holiday shopping deals.
‘A bargain is something you can't use at a price you can't resist.’
Because most of us have the joy of bargaining while getting what we need, these online holiday shopping statistics use innovative techniques to help customers bargain online. Later we will see some of the online holiday shopping tips from top stores that are effective to get the best deals. What happens during online shopping?
The latest products are offered at a low and affordable price. Like in most cases we see the latest mobile phones slashing their price to a much affordable rate. Sometimes companies use the holiday seasons to launch their products like the recent apple iphone12.
Nykaa has recently begun the Pink Sale which allows customers to slash prices as low as possible. This means that some of the luxury products are at an affordable price. It is during the exact holiday that the rates of all the products go on a much low price. It costs a little effort to stay up late but getting the reward is totally worth the wait.
Though there is much celebration in the holiday online shopping there are also some holiday online shopping safety tips to look into. Reviews are more important than deals. Reviews tell us the exact use and durability of the products. Commercializing online holiday shopping is being done by us subconsciously. The more we visit sites to only search for deals and offers the more we encourage the shopping sites to commercialize their e-commerce.
The very set up of these websites makes us visit them at least once a day. The holiday season that provides new and exciting products has added a boon to the industry. Not to mention the COVID-19 taking over the ‘no contact’ trend. This gives a stronger reason why people prefer holiday online shopping than regular shopping.
The online holiday shopping is like another festival itself. People all over celebrate it with glee. The best online holiday shopping is the ones we get the best deals. People have access to all kinds of fashion products to shop online mostly in holidays and they benefit as well. It is only by commercializing the online holiday shopping that we are able to get the maximum benefits on products. Maybe someday we will have online shopping holidays too!
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ABOUT THE AUTHOR
Akash Dwivedi is a seasoned Digital Marketing Professional actively working in the field of Online Marketing for a long time. Akash spent the last one and a half decade promoting a large number of websites on search engines through various organic, paid and Social media strategies.