How To Attract Your Ideal Clients Instantly
In a recent article I shared the importance of allowing your potential clients to dip their toe in the water of your business before asking them to take the plunge of a larger commitment. And then the...
In a recent article I shared the importance of allowing your potential clients to dip their toe in the water of your business before asking them to take the plunge of a larger commitment. And then the next question I always hear is: "Yeah, but ... how do I meet potential clients to begin with?"
So let's just imagine a possible scenario ... you meet someone at a networking event, you click, you really like this person - there's synergy there, you discuss your business and hear about theirs. After the evening you follow-up and let the person know what a joy it was to meet them, they say the same, you then begin to connect regularly, you share and give very helpful information, the person joins your on-line community and begins to receive your newsletter, you send a personal invitation to a presentation or teleclass you're giving, they pass your invite on to a good friend and colleague, the colleague really connects with what you have to share and joins the program you introduce at the end of the class ... New Client!
Now, also keep in mind that TONS of other people also received your invitation to your presentation or teleclass (because the above situation or a shortened version has taken place many times!). They really connected with what you shared and joined your program, too!
I've seen this work amazingly well time and time again.
Ok, let's just imagine another possible scenario ... a client I was recently coaching created a joint venture (JV) partnership and put together an introductory workshop in their partner's conference room. My client snail-mailed an invitation and then made follow-up calls to every single person who received the invite. Result? She filled TWO events in a matter of days and 65% of the folks who attended became clients for the new service she was offering. Her JV partner was very happy to have supplied the conference room since she received a portion of the return. Happy-happy for all!
And just one more another possible scenario for the power of three ... a very heart-centered financial planner, had recently been certified in a new program. We had her simply call past clients, meet with them to share this new service and she had more business than ever before - in just a few weeks!
The mistake I see so many entrepreneurs make is they invite a potential client up to the place where the entrepreneur is sharing high-quality information with the prospect, usually with an eZine or newsletter, and then they wait. And wait. And wait. For a potential client to call. And when the prospect doesn't call ... frustration. Determination that "THIS" doesn't work. Well, great if a potential client does call, but just because someone joins your community doesn't mean that they WILL. You must connect with them, communicate with them, call them to action and do this consistently. This will have you serving high-paying clients much faster.
You can do this - even without the internet.
For example, you could develop a list of potential clients through folks you meet at networking events, mail a newsletter twice a month, send a postcard once a month inviting people to your own introductory events, follow-up with those who attended and turn them into clients.
Your Call To Action - Are you stopping your marketing before you get to the "Call to Action" step? Joyfully build this step into all your marketing and I guarantee you will attract more clients, more easily.
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