How to Beat Competitors with Creative Logo Design on Social Media
Branding on social media seems an ideal way to take your business two steps ahead. Because of the millions of users on the internet, it has become easier to promote your brand to the overseas audience as well. But, how to stand out on social media platforms when there’s escalating competition?
That is where your brand’s logo comes into the picture. Did you know a logo isn’t only an image? Have you thought about why experts encourage brainstorming before designing a logo? This is because a well-crafted logo design promotes your brand’s story to potential customers. It tells that you are pro and trustworthy in your field.
So, are you up to give some tough time to your rival brands? Here’s what you need to know.Make it Specific
Your business needs exposure to thrive. So, use social media to expose your brand to a wider audience. Take note a creative logo grabs attention instantly. But, don’t just focus on innovation. Make sure it portrays the kind of work you do. Keep it as specific as you can so it becomes a true representation of your work.Outshine other Brands
Making an entry to a clutter of brands and tons of similar products as a novel brand is quite possible if your logo is up to the mark. Not to mention, bigger brands make a lot of profit and it is certainly not easy to compete with them. But, on social media, you can give them a tough competition. With a cutting edge logo design, you can stand out in the crowd. Social media can also make a difference in branding as it is the right place to target audience and grab their attention.Create Identity
Do you dream about creating a unique corporate identity for your business? If yes, then all you need is designing a logo that showcases product or service that other brands fail to represent. Most importantly, you should use your logo to flaunt your expertise in the saturated market. No doubt, it seems difficult to stand out when several companies are selling similar products or services. But, if you manage to create a creative logo, you are more likely to target the audience on social platforms. You can also opt for a logo designer nyc for a perfect logo design.Promote your Logo
When you see the logos of McDonald's or KFC, you instantly recognize the company and what they do. You can squeeze maximum benefits from your logo using social media too. For example, apart from showcasing your logo on your website, keeping it as a profile photo on social media channels seems a better idea in this case. Moreover, while making social media posts incorporate logo as well. These are simple ways to create a bigger impact. When your followers see the logo more often, they will likely recognize your logo on the list of several brands.Showcase Consistency
Planning a logo sharply and wisely doesn’t only attract people but it showcases your worth as a brand. A high-quality and meaningful logo spread the impression that you are an authentic and reliable brand. And, they are more likely begun looking for your social media pages and learn more about your service.Leave Lasting Impact
Have you heard the phrase “the first impression is the last impression”? The case of the logo of a brand is quite similar. If your logo successfully catches the attention of the audience in one go, they start following you. Also, a well-designed logo is memorable and can leave a lasting impact on your audience.Consider Redesigning
A logo defines the core strengths and values of your company. Having a logo is crucial but bear in mind that you might need to alter or redesign it if it doesn’t function up to your demands. Moreover, your website can’t bring results if your logo isn’t performing well. Plus, it might impact on your all-over performance. So, when it’s needed, don’t hesitate to remake or redesign your logo. Take the famous brand “Nike” as an example. Although their logo is pretty simple, it has gone through alteration over the years and made it a reputed brand.Final Thought
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Waqas D. is a creative head and co-founder at FullStop - Web Design Agency New York.