How to become a better copywriter

Over the past decade there has been a surge in online content, creating an unprecedented demand for copywriters. This is largely driven by the need for search engine optimisation (SEO). Well-written copy on company websites not only gives potential customers confidence to buy services, it also helps businesses attract browsers to their website in the first place because it ensures the website places higher in Google's search ranking.

You in turn need to be sure as to the type of writer you wish to be - and if you plan to work in a niche sector of copywriting. Before Google, being a copywriter meant scripting TV commercials in an ad agency, writing direct mail campaigns, press releases, brochures or other business literature. 

At the very least, follow the company you want to work for on Twitter, Linkedin and Facebook so you know their work well. If you can build a relationship with an individual through social media then even better, but don't cross the fine line separating enthusiasm from hassling. Twitter is also a great place to find new copywriter vacancies. Use this as a means to be sure to know what you may have in store.

If you're applying for a job as copywriter, make sure you've checked your application for typos and basic grammar. Read it aloud and then get someone else to read it through before you send it. Use this as a means to then see how well you will be able to do the job in hand and how well also.