How to choose SEO consultant
However, the fact that you can do SEO on your own you should still hire some company for yourself if you are indulged in any other website campaign also. Anybody can do SEO with a little research about how it works and the Google algorithm that finally tells you your ranking on the basis of your hardwork done.
But anyone doing SEO on their own for their agency should keep in mind that you must link with some other authoritative website agency so that you have proper support system online from the very start of your SEO career. Else, it can take a lot of time for SEO to actually pay off.
It is well known fact that the competition is rising real fast in SEO so why take any chances for your career. Lets now look at the Do’s and the Don’ts while choosing your SEO consultant-
Firstly, don’t just go to Google asking for who is the best SEO consultant around you and pay them or deal with them straight. It is very important for you to know the thought process of the person you are hiring. As you must already know SEO takes a lot of investment and is not the easiest task here. So, when you think of giving your money as well as the major part of your progress to some unknown person you met online just seek for one thing in that person.
Does the person you are going to hire is seeking for the same thing and goal through SEO as you are. Just learn if the consultant is using you a step to get ahead or this project really means something to them. By this you have surety they will not misuse the opportunity.
Secondly, when we talk about SEO which is a very widely known profession these days, we should keep in mind that working with ethics and without ethics is something really important. What I really mean by this is directly the usage of Black hat SEO.
What is Black hat SEO?
It is the black or I must say the dark side of SEO. People in SEO intentionally or unintentionally use these. However, these practices may show better and easy results in the start but they are of no good in long term because fooling Google is not really possible. Black hat SEO uses tricks like buying links, selling links, writing short (keyword rich content) to get better ranking, using irrelevant keywords and many more other unethical activities.
When you hire some SEO consultant who uses Black hat SEO, the final consequences are all on you and not the consultant. Whether intentionally or otherwise you support such activities you may also loose all your progress done in this ethical and technical field. Google takes Black hat SEO very seriously and may also ban you from any further business through Google.
Thirdly, no online reference is better than a reference by someone whom you know and have worked with. People can show something to you but are willing to do something else. Before giving any money or deal make sure this isn’t a fraud. You can definitely Google at any time know who are the best SEO consultants for now. As it is very clear that they are using very efficient technology for SEO as their links are on the top of your search. But this gives no guarantee that they will provide same care and efficiency to your project as well. As discussed above that it is very important to know the ideology of the person you are dealing with. Because if your perspective regarding the project doesn’t match you are going to be unsatisfied with the results at the end for sure.
So, it is better to consult some one you know who has worked with some SEO consultant and got appropriate results. Match your requirements with the person you are discussing with and ask question regarding whatever you want. Because once the money is gone in the wrong hands you can’t do anything. It is therefore advised that you must seek help from as many people as possible.
Forth, you must have specifics goals in your mind before you go on the search for an SEO consultant. You should know what you exactly want from the person and directly ask whether that is possible for them or not. once you are done with the goal selection process you can further go on and decide some resulting points or I should say KPIs that is key performance indicator (they tell us about the improvements made).
Now, when the KPIs are decided you can move further with the deal and regularly contact your consultant to check about the KPIs which will give you a direct response about how your website is going. The KPIs can range from getting more traffic through different keywords to conversion rate etc. there is no limit on the number of factors on which you can judge your website. when you give money just ask in detail what measures will the SEO consultant will take to make sure that your website grows under his supervision.
And once you feel satisfied with the answers by the person you are going to hire, you can finally hire them.
Fifth, don’t go leniently and trust blindly. Frauds can come from any side and you won’t know that you were robbed. So, it is better to take precaution from the very start. Ask for sample work. Don’t accept anything that doesn’t have a feedback. And through that you can learn more about how the person works online.
Sixth, have healthy communication before all the hiring. Ask as many questions as you want to. Know everything beforehand and then decide whether to search for another consultant or this one suits you the best.
I hope you found this article by SEO Training Mumbai do not settle for less. Keep searching till you meet the right person.
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ABOUT THE AUTHOR
Sachin Patil is the founder of Online Marketing Course is the best digital marketing course providing institute, and you can easily find us on google map,