Understanding what your customers want makes the most significant difference in your website’s success. Update your offers and website features according to your customer expectations, and your conversion rates will keep going up every year.
User experience is one of the most critical success factors of an e-commerce business. When you identified the customer needs, you need to customize the experience to meet their expectations.
A customer journey can help you to visualize the user experience from one end to another. By understanding the user behaviour, you can guide them through the funnel to complete the purchase. When you get an e-commerce license in Dubai and you started selling, it is vital to understand what your customers need and how to improve the customer experience. A customer journey map template will allow you to get this done.
Step by Step procedure to create a Customer Journey Map
It is necessary to know that each customer has different expectations. You need to analyze the time gathering data to get what the majority of your customers are expecting.
Here are the steps to generate the best customer journey map.
Step 1 – Understand Your Customers
Understanding your customers is the first step of every customer journey mapping process. You have to understand your buyers’ personas to be able to create appropriate campaigns. However, one buyer persona won’t be enough.
There are many different people with different buying habits. They will interact with your business differently, so you must segment your customers into a few different categories. Some of them will focus on browsing your offers, and others will be ready to make a purchase right away.
Step 2 – Understand Buyer’s Goals
Once you have a better idea of who your customers are, the next thing you should focus on is what they want to achieve during the customer journey. Define clear customer goals in every phase of the customer journey to get the best results. You can do that by:
You can start by pinpointing the paths each customer took to get to your website. For example, if a customer is a member of your site, the first thing they’ll do is to log in. Most customers will visit your websites after doing a specific product search, comparing prices, random browsing, and so on.
Once you create a detailed breakdown of these activities, you will be able to segment your website’s visitors and identify the details that made them visit your website in the first place.
Step 3 – Define Customer Touch Points
A ‘touch point’ allows you to identify the exact moment a customer came in contact with your brand. That includes all marketing forms such as commercial ads, phone calls, and even instances where customers heard about your offer directly from other people. Once you understand where your customer comes from, you’ll know what to focus on to improve their experience.
Put yourself in your customer’s shoes and imagine that you’re looking at your product for the first time. Ask yourself how your product or services help solve your problem, whether or not the information provided on the website is enough to make you buy a product, and would you return to the website to buy other products in the future.
Step 4 – Understand What Turns Customers Away
Some areas of your website will perform better than others, so the next step is to identify all “roadblocks” that deter your customers from making a purchase. Negative customer experiences are often more useful than positive ones because they help you identify problems you can fix in the future.
Step 5 – Focus on Improving Problems
After you’ve identified all potential “roadblocks” that keep prospects from making a purchase on your website, you should prioritize all of them and start fixing every problem one by one. Sometimes, these roadblocks can be too difficult to fix, so you’ll have to start from scratch.
However, most of the time, you can make changes on the go. Simplify your checkout process, make things as easy as possible during every step of the purchase process.
Optimize everything you can to help your customers down the funnel. Remember that the goal is to increase the number of conversations.
Step 6 – Make Changes And Improve The Experience
Some changes are going to offer better results than others, so test out multiple options before you settle with just one. See how each change affects the customer journey and conversion rates and adapt only those that offer expected results. Even if your website performs as well as you can expect, you should update your customer journey map twice a year to ensure that your website stays relevant.
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If these are questions job seekers are thinking about, that’s a clear sign employers need to be thinking about responses if they want to attract the best applicants and build productive teams with a shared work ethic and energy. So, as an employer of a new business startup in Dubai, what’s your role in creating a company culture – and how?
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If you’re the owner of a business startup in Dubai who’s thinking of expansion options, perhaps it’s time to consider moving your storefront and operations by transferring to a mainland company visa and setup.
Steps to start an e-commerce business in Dubai
The UAE is considered as a powerhouse of the fastest-growing region for eCommerce in MENA region. It has taken its own way to digital adoption and remains the fastest-growing for eCommerce globally. In the UAE, Dubai remains its position as a hub for eCommerce growth, whether in attracting new start-ups or in developing multiple channels to ensure safe and secure payments.
