How To Do A Trade Show Effectively

A trade show can do wonders for your business. Before you get all excited about the new contacts that you will get, you have to plan out how you will set up your area. If you don't get the right look and some goodies to hand out then it could flop completely. Usually you get a table or two for your own stuff. A nice cloth that covers the table and goes to the floor is important. Think about using the front of the tablecloth to show your company name. If you have a nicely embroidered logo done huge on the front space, then you have a sign basically. You can use the area under the table that is hidden to store your boxes and whatever else you have with you. That is professional and tidy.

In addition to this it is important to train your staff in handling the quick sell.  When you are flooded with individuals wanting more information about your business, you have to move quickly so as not to lose their attention.  If you are backed up for a while then people may be tempted to move on to the next booth.  Finding a quick talk about your business should be encouraged before attending the trade show so that all employees can figure out their talk and spout it quickly.  Sure their will be some questions and some people won't move through as quickly as others, but that is why it is extremely important to have a plan.

When you are trying to get contact info from people, they can be difficult. If they are very reluctant to give you their personal phone and address then go for the business info. You can make them feel better about giving up the contact info for their business that they work for because then they know that no one will be bothering them at home.

You have to have some free giveaways to pull people toward your table. The better the stuff, the bigger the crowd. You have to give things carefully. Make people slow down and listen before you part with something. It is OK if those just cruising on by grab a pen or a key-chain. For fancier stuff they will have to hear your whole spiel. That way you get then actually interested.

Promotional merchandise is perfect, and actually probably mandatory at industry events. You just have to think about the best way to approach the idea. You want something that fits in with the theme of the show and something that people can use at home. If it is a bar and restaurant industry thing then think of what that type of person will need. Bottle openers are always needed as well as lighters. Both can be done creatively and sport your logo or info.