So how do you eliminate your competition be a GO Giver and cause no harm? You must create a niche for your business. A niche is something that makes your business different, special and unique from the rest.
Copyright (c) 2008 Soaring Eagle Companies LLC
So how do you eliminate your competition be a GO Giver and cause no harm? You must create a niche for your business. A niche is something that makes your business different, special and unique from the rest.
To compete with other businesses nowadays (especially online) you need something
that nobody else can copy. One of a kind! Be different give 150% all the time.
You be the best Go Giver there is and...
First, things first. You must know who your competitors are and what they are doing in the marketplace. Are you the only one of its type? I doubt it. If so, it won't be for long. Do you know your exact target audience? If not, you will have to find out this information before creating any kind of niche. Below are two ways to come up with a
competition eliminating niche.
1. Just Ask! The first way to come up with a niche is to think like your target audience or customers. Know their exact needs, wants, goals,
problems and interests. There are two ways to do this:
A. The first way is toput yourself in their shoes, think like them.
B. The second way is to give them polls and surveys to find out what they're thinking.
Pick a niche that none of your competitors are using. If you can't find one that your competitors aren't using pick one to improve.
2. Just Think! The second way to come up with a niche is to use your brain power. Ask yourself questions like: How can I set myselfapart from my competition? What could I offer that they can't? Imagine or daydream that your business is on top of all your competitors. What niche put your business at the top in your head?
Now, if you keep asking these questions your mind will eventually start shooting out more ideas
than you can handle. One of those ideas may be the niche you're searching for.
Now that you have your niche that's just half the battle. You must test it.
Does your niche appeal to your target audience? Will it attractpeople away from your competition? If it does, you're done, until your competition comes up with a better niche. If your niche doesn't, than repeat the process above and test a new niche until it works.
If you want to eliminate your competition and be successful you will use this process several times in your business life.
Now go out there and give more value than anyone else with your product. Be the resource and helping hand that will change the world. Be the place where everyone sends someone.
Be the best you can be and watch the world change. Remember one random act of kindness goes all over the world.
Recipe for Trouble:Documentation (or Lack Thereof)
We all like to trust people and we would like really be much better of if people always did what they said they would do. But we all know that this is not always the case. If you are a business owner, you can find yourself in deep trouble if you do not document.
Recipe for Trouble: IT
Depending on how dependent your company is on computers, IT (or information technology) can be your biggest ally or the biggest thorn in your side. While people tend to refer to IT for anything that involves computers, information technology can encompass a very large variety of business needs from servers to websites. There is no one-size-fits-all IT professional any more than there is a one size fits all employee of any type.
Water is Water Right? Wrong!
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