How to generate Life Insurance Leads

How To get more life insurance leads.

On big secrete to making big commissions as an agent and generating life insurance leads... is the most under used strategy out there.

It's called Joint Ventures.

But don't let that fool you.

Joint venturing isn't just about passing leads back and forth. It's about actively marketing to each others lists of customers.

NO.

It's not that at all. In fact most of us have had bad experiences with passive 'joint venture' partners.

What I'm talking about is ACTIVE joint venture lead generation.

The difference between generating life insurance sales leads with active joint venture partners and passive is this: Active works, passive doesn't.

So what is Active joint venturing? You need to develop a system with your JV partners to actively market to each others lists.

So here's how you do it in a nutshell.

Step 1. Identify your joint venture partners

This means you need to make a list of potential "Non Competing" insurance agents, professionals, and basically anyone else who has a list of clients.

If you're a captive, there is probably a lot of clients that you can't write because your companies just don't allow you to. So you need to be then finding another, maybe it's a commercial agent... maybe you have a hard time writing the commercial business.

So go find a insurance agent who doesn't compete with you and make a deal to market to each others lists of clients. This is the Synergistic relationship. Same goes for health. If you don't sell health, you need to have a relationship with a health agent to get access to all his people and sell them the personal lines.

I am always amazed at how few agents really have solid relationships with other people in the industry and they work those relationships.

Check out these quick examples. P&C Commercial agent High Risk P&C Health agents Financial planners Life agents Lawyers CPA's Chiropractors Dentists

Once you established this, you do step 2.

Step 2 is where you become active:

All you have to do is write a letter that is endorsed by the JV partners. You get their permission to send it to their list and you may just start with the newsletter. You may want to start by offering a newsletter to your joint venture partners list, and then in the newsletter, offer to help them with whatever they need.

This is the best way to generate 'referral quality' leads without making cold calls.