Cosmetics packaging sometimes can be a tricky pitch to navigate and not as easy as you thought. Thus, you need to know some tips if you wish to get more profits with your cosmetics packaging wholesale.
Product packaging sometimes can be a tricky pitch to navigate. It might not as easy as you thought it was to create such a perfect cosmetics packaging. You would have to adjust the price, functionality, and don’t forget the aesthetic factors as well. Plus, you would also have to focus on what your customers actually care about. However, if you wish to get more profits with your cosmetics packaging wholesale, then read out the tips below!
Recently, there has been a groundbreaking trend where many brands are following how the Apple playbook creates such a minimalist, high-quality packaging.
If you think that it might be an excellent general trend to follow, then you need to ask first: will it be aligned with your brand identity? Is this something your customers are expecting from your brand?
Well, like it or not, fancy packaging for the sake of fancy packaging can only be a waste of resources. Why? Because it will not embrace the product experience you wish to create, nor does it will be able to highlight your brand story.
For instance, if the main key selling point of your brand is eco-friendliness, then using plastic and styrofoam materials will actively destroy your brand values. On the other hand, using recycled paper will work well in increasing your brand values.
Therefore, before you would decide and settle on the style of your custom cosmetics packaging, there are some points you need to find out:
Without any doubt, it will be a tough task to do when it comes to creating the type of packaging that is beautiful, affordable, defensive, and environmentally sustainable. In fact, you might need to cut corners somewhere.
Now try to understand that where you choose to cut relies on what product you are selling and who you are selling your product to. If you know that your targeted customers are environment-conscious, then investing in eco-friendly materials is non-negotiable. Or else, if your cosmetics product is delicate, then you need to make sure that your packaging will be extra protective.
In essence, you would have to take consider some things such as:
What’s more, you would also need to focus on practical considerations such as the weight and dimensions of your product packaging. Undoubtedly, switching to smaller, lighter packaging boxes such as custom kraft boxes can eventually help you save your budget more for the shipping costs.
If you wish your customers to share their unboxing experiences in the world of social media, you know exactly that you need to give them something that worth sharing. Certainly, branded materials and captivating designs will work well, but why don’t you go for more fantastic results by adding something that will help your brand to stand out?
For examples:
Remember, your goal here is to impress your customers by giving a moment of unexpected delight and make them craving to share your lovely custom cosmetic boxes with others. Many brands today include an instruction manual or maybe a warranty card, yet, only a few of them would spend a little time writing personalized notes. So, why don’t you go for it?
Eco-Friendly Materials Are Your Branding BoosterModern customers today have been increasingly aware of the needless waste in their packaging. Unnecessary plastic, plenty of styrofoam, use of non-recyclable paper - these materials not only will harm the environment but also will be difficult to get disposed of.
Creating your cosmetic boxes with eco-friendly materials can be a big triumph for your brand. In fact, it will lead your cosmetics brand to stand out as an environmentally liable company. Moreover, you would be successfully pitching the change as a customer-friendly packaging design to eliminate waste.
Every so often, switching to less packaging can be quite cost-effective for your business. Yes, a simple custom kraft cosmetics packaging can still be eye-catchy.
Consider the Retail and Gifting AspectsIf you are mainly an e-commerce brand, you would not have to worry about grabbing customers’ attention in a physical retail store. But wait! This doesn’t simply mean that you can ignore how your product packaging should look entirely.
Instead, there are the observable branding and product experience aspects of your packaging. Well-designed cosmetics packaging is the one that helps to extend your brand along with its story.
Here are some practical aspects you should consider:
Even though you might decide to never hit the retail market, but there will come times when you would need to display your valuable products. Think about some events such as trade fairs, live events, pop-up shops –if you have attention-grabbing boxes such as custom window cosmetic boxes, your experience will surely be far better.
Better yet, if your cosmetic products fall into a giftable category (perfumes, lovely makeup items, etc.), then try to consider creating an exclusive packaging that will be perfect for gifting. Those customers who are looking for a gift item are easily drawn more into the packaging instead of the actual product packed inside.
