One of the most important concepts in businesses is market share and one of the most important goals in business is increasing it.
Advertising online with Google Adwords can help you do just that. How, well advertising online with Google Adwords will help you get your message to just about every corner of the earth increasing your reach and your visibility.
This gives you an opportunity to get your products and services in front of new prospects that you might not otherwise have had access to and if you can get them to convert from visitors to customers you will be increasing your overall market share.
Google's advertising networks reached 86% of the world's Internet users and ads can run on just about any kind of devise people use to access the web. When we think of Adwords we typically think of users conducting searches on Google.com and seeing our ads. But remember Google has a huge network of search partners and display partners all around the world. That means that even if the user does not use Google.com to search the Internet they still have a very good chance of seeing Adwords ads on another search engine or on many of the pages that they end up browsing.
What about people who do not even have computers? Well, a growing percentage of the world's population relies on mobile devices to access the Internet. If your target customer has an android, a blackberry or windows phone, a WAP phone, an iPhone, an iPad, an iPod or just about any other mobile device then they can access the Internet and Adwords can show the ads.
And there are other devices that people used to access the internet as well. If your target customer has a Google TV or an Apple TV or an advanced gaming system like a Play Station or X-Box or Wii, they can access the Internet too and you can reach them with your ads.
There is just no other marketing medium with a reach that large. It would take enormous amounts of time money and resources to try to reach that many people with traditional advertising in the offline space even if it were possible. With Adwords you can do it in minutes and with the unique cost per click pricing model, you can do this very inexpensively and use all that data from your campaigns to measure your return on investment.
And all the data you are collecting you can make Manchester SEO UK informed decisions about what visitors you what to go after and what segments do not work for you at all. You will understand what messages and offers resonate with your target market and this can provide you with an invaluable jump on the competition.
Now that you are able to reach an enormous amount of people you can start to turn your competitor’s customers into your customers and continue to build your market share and take advantage of new opportunities and new prospects.
By using Adwords you are able to reach people all over the world on just about any device when they are looking for information that's relevant to you and your business. You can continually learn from and optimise your campaigns to gain new customers that you may not have had access to otherwise. And doing all of this better than the competition will help you take more and more of your market.
Optimizing content for mobile devices
Designing for mobile is not just about creating websites that look good on small screens; it's about carefully stripping down a site to just the content that's most important to a mobile user.
Using and heading section headings
When you visit a site using a normal browser, it's usually easy to understand where and what the different sections are because of the layout and design of the site.
Writing new content for users and search engines
When SEOing a website, most will need new keyword rich content added to pages. It doesn't necessarily have to be a lot of content, but there should always be some information that tells the user and the search engines exactly what this page is all about.
