I don't know about you, but I would like to "squeeze" as much potential (read "profits") out of every minute I work as possible. Here is my Top Ten on how to put your Intellectual Property to Work!
If I create something once, I better use it in at least three different ways, or I consider it a waste of time.
Now this might mean different things to different people, but here is what it means to me:
1. Save all emails you send to clients and turn them into articles. (NOTE: Better yet, make them blog posts, protecting any identities, of course. Often coaching done via email has messages for us all!)
2. Collect all posts you make on message boards and discussion lists and convert them into a Frequently Asked Questions page.
3. Gather all your articles, organize them by category and create a private membership site. (NOTE:
These days that would have to include you podcast, and recent blog posts as well on the member page. Perhaps even throw in a link to transcripts of your podcast for readers.)
4. Record your teleclassess and add all of the recordings to your membership site. (NOTE:
Again, I’m thinking podcast here. Or can they be cut down as a podcast and then the full version be made available for sale if you don’t want to do a membership site?)
5. Turn all your articles into PDF files, burn them onto a CD and sell it as a collection of "special reports." You can also offer it as a bonus to any other product, service, or event you sell. (NOTE:
Especially useful for those calls you offer at other sites in which you’re not that well known yet.)
6. Create case studies based on your coaching sessions, then add them to your web site for content or as a special report for generating leads. (NOTE:
Also useful for your membership site if you have one, or for podcast or blog fodder. They can, of course, be a powerful marketing tool.)
7. Design your programs (seminars, coaching, training, etc.) in modules. This way you can repackage them or sell each module individually in the future. (NOTE:The FULL and LITE versions!)
8. Videotape your live events and offer them as products or bonuses. (NOTE:Tuck in a surprise DVD with a tangible order just to say thanks. Keep in mind these transfer better over high speed connections or as tangible DVD’s.)
9. Create an outline of your new information product (book or e-book). When you write your newsletter, focus each issue on a section or a chapter. By the end of 3 to 6 months, you might have your entire product completed. (NOTE:That outline, or a table of content, can also be used effectively on sales pages to really let people know what your offer is.)
10. License your materials (workshops, tools, assessments, coaching programs, systems, etc.) to other coaches and trainers to spread your brand while generating literally unlimited revenueEvery minute you spend writing, speaking or coaching, can be turned into on-going, sustainable passive revenue.
How's THAT for leverage?!
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