Even on the internet, business is about building relationships with potential customers. This article show how to do this the easy way.
Copyright (c) 2008 Dan Dimit
There are lots of articles and courses on the web where you will learn step by step how to put your story together. But, you can have the coolest story in the world and still not get more business if no one sees your story. This article will inform you of where you can get exposure for your business online.There is no business online or offline that will not benefit from "My Story Marketing."
I'm going to come right out and say that online, your story is going to get you the most leads for your business in what they call web 2.0 ...What the HECK is web 2.0??
This is a slang term for INTERNET, 2nd Edition...The internet is MUCH more interactive these days. The Internet, before about 2004, was mostly comprised of websites that were just static information on a page (pretty boring, if you ask me...) and content that was created by Website Owners, Companies, etc. Web 2.0 (or Internet, version 2) was coined because, blogs, social networks, video sharing sites all have content, but they are now created and updated by the actual USERS of these sites.
Myspace, Youtube, Facebook, Twitter, Squidoo and Utterli are all web 2.0 platforms. How can these websites benefit you? Well, before, when someone went into business online. They had to hire a web designer to create a website for you, or try to figure out how to build one themselves.
Now with the advent of blogs and places like Myspace and the others I've mentioned, you can literally have a web presence in a matter of minutes! So now, you have the ability to actually PICK and CHOOSE your prospects, in a rejection free environment. Sure, you'll have the occasional mean message, but they'll be few and far between if you're targeting your market correctly and adding value to their lives.
Start building relationships with them, and voila, you start the "dating or courtship" process... But, there is a way to do this... You've got to be a great communicator...because the temptation to throw a cheesy salesman-type line is built into you. And if you are listening to the RA-RA meetings and audios that I talk about frequently, surely you are going to cross the line and become some cheeseball from an old teenager movie...so watch out.
The main thing is that you seriously care more about them and helping solve their problems and getting them results than getting their money, you'll do VERY well with this strategy.
This is the year that EVERYONE is finding out just how effective these techniques are, so take advantage NOW while the wave is rolling. So here's a good way of doing it. Go to your favorite search engine and type in "social networking website" and start an account with all you have time for. I'd say at least 6 sites, because that will get you a great "spider web" of links to each other site, which will definitely help with the search engine rankings of your social networking pages.
Does this sound time consuming and difficult? Welcome the world of business! Now you know why only 5% of America is well off financially right now...that's the percentage of the population that are willing to do what it takes to be successful.
Here's a pretty obvious shortcut: Use the same story and format with all the social networking sites! Just remember that each site has unique and very cool features; take advantage of those. The different features will do a great job on their own to differentiate each of your pages so that if your prospects go to the different pages, they won't get bored and think that you've just been lazy.
So first, you'll get great search engine rankings if you've correctly researched your niche and keywords. Then people will be caught up in your story because it touches their heart for various reasons: Maybe you have of family or occupation or religion, or you grew up in the same area as they did, etc. Your story may inspire others and once that small connection is made, that's when it gets really interesting...your story can go viral!
This happens when your story catches the attention of someone that likes to send their friends blog posts, videos and articles when they find things they like. Pretty soon your story is all over the internet and everyone knows about you. Is that not the dream of every entrpreneur?
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