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How to protect your Business Branding

It is always advised by experts to get registration or protection for your intellectual property which you has been discovered by you or which belongs to you. This article will let you the reasons to protect your business branding in India. 

Worried about someone stealing your brand? Take immediate steps to protect your brands. The most common and simplest way to protect your brand is by making it a copyright, trademark, industrial design or even a patent. Once done, nobody can use your brand or register logo which belongs to you. If anyone wants to use your brand, they would need your permission and you can even charge them for it and since you’re the only one who has it, you can ask for any price for it.


Some simple things to note:

  1. If you have created any artistic or architectural work or even any study material, it can be copyrighted. Once copyrighted, nobody can present the information in the manner you have put it.
  1. If you own something unique and out of the box, you can patent it and thus make people associate it with your brand. Anytime anyone thinks about your patent, they will make a connection with your brand. Hence your brand will seep into people’s consciousness.
  1. If you design your product in a way not thought of by anyone, then you can protect your design against copying by others.
  1. But that’s not all. You must ruthlessly enforce your right to own your brand. Whether it is a trade mark, design or patent, it must be protected by keeping a strict vigil not only on your rivals and competitors but also any newbies on the block. The most common way to free ride on someone’s brand is by passing it off as their own.
  1. Consistently and regularly conducting search reports of copyrights, patents, trademarks and designs is a simple and efficient way of keeping a track on conflicting brands and raise objections. If any of them sound similar to your brands, you quickly ask them to cease and desist by sending a legal notice.
  2. If that doesn’t work, then you can take legal action by approaching the authoritiesScience Articles, ask them to pay fines and give you a royalty for everything they’ve sold using your brand.


So these are few of the ways by which you can protect your business identity from others. People are always advised to get these registrations to protect the intellectual properties which they own.

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Jyoti McKenzie is an experienced and renowned author in the matters of Taxation and Financial Auditing. She has more than 12 years of work experience as a legal consultant and a chartered accountant. She has provided her guidance as a financial expert to different businesses in the matters of financial auditing, accounts, and taxation.

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