Needing a leg up on your competition? A vacation club membership can be the exciting and financially rewarding ticket your customers are looking for.
In the economic war, smaller bridal and tuxedo shops are struggling for a more efficient way to increase sales. They want to do so without compromising the quality their customers have come to rely on them for. In essence, they want to ‘knock out’ the competition without sacrificing customer satisfaction.
The answer is not in simply raising prices, although wholesale pricing (for goods) has gone way up as many buyers and consumers are astutely aware. As a shop owner, it’s painful when no other viable alternative is available and the only answer is to raise the price and pass the burden along to your customer. A win-win answer must be sought and quickly found.
It must be the golden answer that not only makes your customers beam with excitement and joy, but brings you endless referrals. It must be one that makes your business the toast of the town and the jealous envy of your (direct and indirect) business competition.
Many brides (and her family) are looking for ways to make her special day one to remember but also with as less stress and hassle as possible, please. Being able to give her the special dress, baubles and beads she’s dreamed about is one thing, but to be able to offer “Daddy’s Little Girl” the million dollar financial future (beginning with her honeymoon) is the golden answer that will set you apart. That ‘golden answer’ lies with a Referral Vacation Club membership.
This one little additional service, when added to your business, can quickly and very easily skyrocket your sales and send your bridal (or tux) business through the roof.
Many of your customers will more than likely, not have heard of such a thing but once you inform them about all of the exciting benefits this club has to offer, they won’t be able to imagine not having it. They will enjoy a wonderful, relaxing and breathtaking honeymoon while basking in the knowledge that they are saving hundreds of dollars through their platinum club membership.
Not only will they bask in the glow of newfound happiness, but so will you.
Being in the bridal business is as exhausting as it is thrilling, and to effectively squash the competition, you have to be able to offer something essentially different than what they can get elsewhere. Offering brides the “Membership Of a Lifetime” is that competitive edge that will not only pay for itself after 3 customers, but also arm your customer with a peaceful satisfaction and knowledge not gained anywhere else.
When Mrs. To Be excitedly leaves your shop, not only will she be lovingly envisioning the most romantic place to honeymoon, but she will be armed with the knowledge that she and Mr To Be can go on to become (even more) financially self sufficient.
She will learn how club members have access to beautiful resorts, car rentals and discounted cruises among other amenities. Together, they will go on to enjoy unlimited worldwide vacations at a fraction of the cost, any time they want to.
She will also have the peace of mind in knowing that club member Concierge will continue to book for them more beautiful and romantic stays beyond their initial honeymoon getaway.
Having a Platinum club membership goes a long way in helping many new brides and groom’s to begin saving money early, right from the start. A service even a basic travel agent doesn’t even offer or probably know about.
So, instead of the standardized tux for your groom or dress and accessories for your bride, you can now save them time, money and gas by showing the added value of membership and its’ usage well past that very special day. They will soon come to learn that their special, one-of-a-kind, honeymoon can continue on, over and over again, to infinity-thanks to you.
