How To Ruin Your Business

If you're like the rest of us, you've spent a lot of time trying
different things to make your online business come together.
There are countless methods of conducting a viable
marketing career, but there are also as many ways to
destroy one as well.

In any endeavor, there are costs. You need to weigh the
costs before even getting started. Oh, you know about
up front capital, advertising costs, webhosting monthly rental
fees, and the like, but. . .

The costs that many entrepreneurs aren't thinking about right
off is the price of your reputation, your intergrity, and your
name!

Whenever you put your name on something, you're staking
your reputation on the product and how others view your
sales pitch about it. The best way to ruin your business and
any future business you might come up with, is to make
false claims about it, or use deceptive methods to get people
to read what you have to say.

One example that comes to mind is the over use of the "Re:"
in your email subject heading. I know who I write to, and
I know what I write to others about. You're not going to fool
me into thinking that your "Re:" is a reply to me. How stupid
do you think people are?

DELETE!!

Dishonesty only makes the rest of us think you have no
confidence in your product, or you're selling us the same
old thing that everyone else is. If you have no confidence
in your product, or you have nothing new to sell us, it's
time to rethink your business strategy!

Using subject headings that have nothing to do with your
sales pitch is another way to get people to hit the delete
button every time you send out emails. Do you really think
people won't notice that you've interested them in something
that you aren't prepared to offer?

In business, integrity is the greatest cost of all! Honesty is the
best policy to maintain your integrity in tact and afford yourself
the priviledge of continuing to prosper in business.

If you don't trust the quality and value of your product enough to
lay it on the table, then how are you going to expect everyone
else to trust you?

Remember. . . the most important thing you'll ever have to sell. . .

is YOU!
--------------------------------
K.R. Nadreau is the author
of "Up Front Marketing ~ Selling Without Selling Yourself Short."
He's a motivational speaker/writer who has spoken to upwards of
2,500 at a time, and has been instrumental in the creation of countless
successful businesses both for profit and non-profit. His articles
about business and culture are read by thousands.

http://TaoEnterprises.com/upfront/upfront.html

======================================================