How To Sell Online

Sep 21
07:26

2015

Joe Searle

Joe Searle

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Learn how you can effectively and consistently sell your products and services on the internet. Also learn how you can utilize other peoples brands and products to make huge commission checks.

mediaimage

To succeed in sales in the long term,How To Sell Online Articles regardless of your business model, you need set in stone methods, techniques and strategies that you can apply day in and day out, these techniques I like to call information age tactics. The idea behind this is to distribute the information you have and your message to as many people as possible using the new technologies provided by the internet, which is what I am going to be focusing on more than anything, and various other means as well.

When business people set about planning their prospecting and marketing systems for their business, they often make basic mistakes which are also very common. They are however easily avoided when you have the correct information which I am going to provide for you in this post.The guidelines and pitfalls to avoid are as follows:

Bait Your Sales Hook

One does not simply announce their services and products to the world and expect a windfall of calls and emails, it doesn't work this way. Think about it, how many calls, emails and advertising are you exposed to on a daily basis? How many times have you said no to a salesperson pitching a product using the same old lines of BS? It's no different with advertising on the internet either, you eventually become blind to the endless messages and in a sea of noise and hype, you just aren't compelled to make any purchases whatsoever. You need to be different, very different actually, you need to get people's attention and make it clear to them that you can provide a service/product that no one else can. How you do this is entirely up to you, there are no rules as such, and the only thing I would say is think outside the box. Think about what your audience really values, maybe you could offer a 150% money back guarantee, or a set up a connection with a local restaurant for a free meal upon purchase of your products.

Target the right People

This is pretty third grade stuff, but you would be surprised at how many businesses don't actually know who they are serving and haven't clearly defined their target market. You need to sit down and seriously think about who your ideal customer is. Where do they shop? What are their interests? How do they behave? The more information you have on your audience, the more you can utilise to get them to make a buying decision. You can become far more persuasive when you know what drives people and their buying power.

Be in the right place at the right time

This is far easier to do when you are using the internet to promote your products and services, as you have many different platforms to utilise, but it can still be done offline too, there are no excuses. So what do I mean by being in the right place at the right time? Well its simple, you need to get your message in front of as many people as possible and ingrain it into their mind. You need to come at people from all angles and in a variety of different ways. If you can distribute your marketing message through many different means, it helps build your brand and become the go to person for the services you render. Have you ever had someone say to you, "oh sorry I already brought from one of your competitors", this is never something you want to hear. Be in all places at all times and you will never hear this again.

Through the internet it could be through all of the different types of advertising that you achieve this, for example banner advertising, Facebook ads, Google PPC and the like, or it could be through the vast number of social media channels out there, whichever way you go, keep your message clear, concise and constant.

If you are doing this offline it may be a case of simply getting as many flyers out there as humanly possible, or perhaps billboard advertising if you have the budget, or sending mailouts to carefully selected addresses.

Get prospects to take action

The call to action is one of the fundamentals of selling and has been reiterated hundreds of time by anyone giving advice and training on business sales, nevertheless I feel as though I should still bring this up because it still does get ignored from time to time. Make sure you have this as part of your marketing system, something as simple as a limited time offer can make the difference between someone putting a buying decision off and then never actually buying, and someone making a purchase there and then.

Article "tagged" as:

Categories: