One of the most successful online marketing strategies you cando these days is to submit your articles to various articlesubmission websites. This is a great way to promote yourservices, your expertise, and your book (if you’re a publishedauthor!). It has been well documented that one-way links to yourwebsite increase search engine rankings more than reciprocallinking, and article submission is an excellent way to achieveone-way linking.
However, the downside is that it takes time to manually submityour articles, and if you have several articles, you could spendhours submitting them to the various websites. There is softwareavailable that will automatically submit your articles for you,but you do need to check this out carefully. And if you dodecide to manually submit your articles you need to have asystem in place that makes maximum use of your time, but alsokeeps a detailed record of which articles you’ve submittedwhere, and when.
If you have articles already written, you’re off to a greatstart. All you need to do now is to set up an articlesubmission system. But if you don’t have any articles written,then you might find the task of writing quite daunting, andyou’re not sure where to start.
I have always found a good article comes from working with myclients on a day-to-day basis. They might have a question thatrequires a detailed reply. Use this reply to form the basis ofan article. For example I had one client ask me, ‘how do I getan mp3 audio file to you, and how do you turn it into a worddocument?’ I sent them back my reply and, hey presto, I’d gotthe basis for an article.
Brainstorm some ideas. Some great article titles, and whichwill also get you thinking, are:
[Number – odd numbers work best] Top Tips For [fill in the blank]
How To [fill in the blank].
Try and come up with three or four articles – you will probablyfind that you can think of a lot more!
So now you have your articles, you need a system for submittingthose articles. Below are my tips for an organized andefficient article submission system (I use it so I know itworks!):
1. Convert all your articles to plain text as this will make thesubmission process easier! Most article submission sitesrequire plain text articles; some will allow html. You willneed to refer to each site for their guidelines.
2. Set up a spreadsheet which is broken down into variousworkbooks for article submission sites, ezine directories, andebook directories
3. Use this spreadsheet to track the article submission sites,log in info, and other relevant information.
4. Go to each of the article submission sites and submit eacharticle to the article directory by copying and pasting fromyour plain text document.
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