Email is a potent tool for reaching out to your customers on Amazon. A well thought out marketing strategy can do wonders for your sales. If you are unsure of how to use email effectively, you may hire professional Amazon marketing services.
As an Amazon seller, you have to find ways to take customers to your sales funnel. With intense competition to grab your prospective customers’ attention and persuade them to choose your product, you need to deploy different methods to reach out to them and find which of these is working best.
Deliver Message Directly in Customers’ Inbox
Email is one of the oldest tools Amazon marketing services have been using to connect to their current and possible buyers. A few ways will be better for giving your message to your customers than delivering the message right in their inbox. If you do it correctly, your customers are sure to love your messages. If you are not sure how to do it yourself, your Amazon VA will do it for you.
Advantages Galore
Your Amazon marketing agency putting in place an efficient marketing strategy will do more good than just sending your customers to your sales funnel. It will help you develop a long-term relationship with customers and get from them solid feedback of your products and possible, valuable positive reviews. You may have understood fully well by now that authentic customer reviews play a pivotal role in making your Amazon venture succeed. Steady generation of reviews, all extolling your products, will convince your prospective customers to buy your products.
Make Your Campaign Distinct
To win your customers’ favor, you will need to depart from the tendency of sending spammy sort of emails that many of your competitors may be dispatching to your customers. As an established Amazon advertising agency would recognize, you will need to study the mindset of your customers thoroughly to structure your mail in a way so that it isn’t regarded as spam.
Taking a cue from Amazon book itself will help you in this regard. They implement a well thought out strategy when it comes to connecting to their customers via email, making sure customers never feel bothered.
How Amazon Handles Emails
Commonly sent emails to customers by Amazon include the Welcome, Receipt, Confirmation, and Thank You emails.
All these emails by Amazon have a definite purpose. Receivers would generally accept these emails and quickly go through them. Amazon, who does nothing without a purpose, would embed these emails with suggestions and attractive links to upsells. They won’t send any email just to suggest random products to prospects.
As an Amazon VA will testify, the workflow of the strategy is clear - provide receivers with useful information, put customers’ interest first, be patient, and wait for customers to respond.
Don’t Make This Mistake
You make a serious mistake if you think of the person who buys your product on Amazon to be your customer. They are simply Amazon’s customers, not yours. And Amazon doesn’t want you to steal their customers, so they don’t share customer emails with sellers. You have to circumvent this hindrance and your Amazon marketing agency will know how to do it.
How to Get Hold of Email Addresses from Amazon
You need a search engine tool for the acquisition of customers’ emails. The tool would extract information like the names, emails and other needed information from the URL of an Amazon product listing.
For a successful email marketing campaign, stick to the people who are showing interest in your product. Trust your Amazon advertising agency to select the right tool to get your hands on the info.
Operate Within the Regulations
You also need to take into account that email marketing is not a no-rules contest. You have to operate within the regulations. For instance, CAN-SPAM Act regulates email marketing in the US. Amazon, on its part, has framed strict rules when it comes to using email addresses sellers have acquired from them.
What Amazon Doesn’t Want You to Do
Amazon prohibits sellers from using emails acquired on the marketplace to direct users to other sites. They are also not allowed to send ads.
Your Amazon marketing agency will use these email addresses to send information to customers they may need to complete an order, or encourage them to write a review. However, do not overuse these emails to bombard them with your messages.
If you have accumulated email addresses from elsewhere, Amazon has no issues sending them ads and emails taking them to Amazon listings.
How to Collect Email Addresses Outside Amazon
In case you are wondering how to collect email addresses outside Amazon, what your Amazon VA will do is to exchange a single-use promotion code for the visitors’ email when driving traffic to an Amazon landing page. Visitors will get the promo code when they share the email. When visitors arrive on the Amazon listing, they would use the code to get a discount on the project.
For the discount you dole out, you get a valuable email address that you can use to market your Amazon listing or an independent eCommerce store.
Wrapping Up
A growing email list will be a big asset in your marketing plan. You may take some time building the email list, but once it becomes substantially large, it will pay off. To ease your task, break the email list into categorized groups, based on their purchase history and other information you may have.
