When you hold your intended impact at that high level, you’ll have more and more impact, more opportunities to contribute to making the world a better place for all of us. Impact is not just a thing you add to your to-do list. Impact is central, a point of focus, a way of life.
As a founder, for you to be the most fulfilled and most successful, your business has to be in alignment with you. With your values, and out of your values, with your intended impact.
Holding business as separate from life makes it just an activity, and not a very good one. Where you and your business really flourish is in the zone of coherence with your desired impact.
Impact as a way of life means that you have awareness of the importance of how you show up, not just in dramatic gestures or big events. It’s awareness of how you show up every day, in every interaction.
In business, that awareness translates into how you deal with your customers, your team, your suppliers, your marketing, and even in your day-to-day processes. What do those interactions say about you? What do they say about your business?
Impact is not just a thing you add to your to-do list. Impact is central, a point of focus, a way of life.
When you hold your intended impact at that high level, you’ll have more and more impact, more opportunities to contribute to making the world a better place for all of us.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
