Important Lead KPIs to Use

Lead KPI, or key performance indicators, are important tools that are widely used by information or content-based sites, lead generation sites, and e-commerce sites to assess their overall performance. These are critical gauges of the success or failure for these sites.The increasing popularity of the Internet has led to the creation and the emergence of lead generation sites as the most common type of website. In the past, websites were primarily created to promote a service or product. They were not necessarily designed to allow consumers to make purchases online. Examples of these sites include sites for companies that offer financial services, real estate, and other sites that feature high-ticket items. Until today, a potential customer of the sites mentioned needs to confirm his purchase or transaction in person. Nonetheless, many websites now allow users to make online purchases through them by using secure payment technology and integrated warehousing.Generally, lead generation sites are created to be a part of the sales process instead of being the party that completes the sales process. They are meant to attract and compel potential customers into contacting the company for more information about the product or service being advertised. Instead of urging customers to make online purchases, lead generation sites encourage them to personally visit an office, store, showroom, or institution. Thus, it is important that these sites reflect accurate contact information. Moreover, these sites need a tracker to monitor successful conversions, abandonment rates, and drop off points.Lead generation sites usually have two main components. The first component focuses on the pre-sale component, which aims to acquire new visitors or viewers of the site and convert them into customers. The objectives of this particular component would include building consumer awareness, increasing interest of site visitors, and converting visitors to qualified leads. The second component, meanwhile, focuses on the post-sale support provided. This is highly critical in consumer retention as according to research, 68% of customers tend to stop supporting a product or service when they have had bad experience with post-sale support.The number of leads generated is an excellent quantitative indicator of success. This figure provides a clearer picture about how effective the site is and the marketing efforts exerted. Nonetheless, it is also important to measure and analyze total leads by considering other indicators of lead quality.Some of the more widely used lead KPIs for lead generation sites are new account signups, conversion rates, percentage of new visitors, page stickiness, length of visit, and site abandonment. New account signups refer to the number of people who have just recently signed up for the site. Meanwhile, conversion rates refer to the percentage of site visitors who sign up for mailings, who subscribe to newsletters, and who complete contact us completion forms. The percentage of new visitors is the number of site visitors who are potential customers. Page stickiness, on the other hand, is the probability of successfully retaining a visitor who is already accessing the main page or key landing page. Length of visit is the amount of time that a visitor spends on the site. Lastly, site abandonment refers to the number of visitors who leave the site without being converted.