Network marketing is an interesting business. While a lot of it is based on fact - like the products, the compensation plan, the company, for a lot of people, the ultimate decision of whether or not to become part of the company is based on how they feel. That feeling can come from a live person they are talking to, from a website, or just their mood that day.
Copyright (c) 2008 Soaring Eagle Companies LLC
Network marketing is an interesting business. While a lot of it is based on fact - like the products, the compensation plan, the company, for a lot of people, the ultimate decision of whether or not to become part of the company is based on how they feel. That feeling can come from a live person they are talking to, from a website, or just their mood that day.
As a network marketer, how do you make sure to portray your opportunity in the most favorable light? How do you sooth someone's doubts through a website? How do get people to trust you? There are certainly lots of "experts" out there. Do you turn to them for help?
Stories sell. People have to develop a connection with you. You have a very short time to engage someone's attention. Everyone loves a story. People particularly like stories about other people. If you are willing to tell something about yourself, good bad or otherwise, it helps people trust you. This is particularly true on a website where that story may be the only chance you have to get personal.
Everybody loves pictures. We all think we can judge someone by just looking at them. Well, we all know that isn't quite the way it works out sometimes, but we all want the chance. Putting your picture out there helps people identify with you. How you present yourself is always a bit of a challenge. If you wear a suit, people may think you are out of reach. Too casual and they wonder if you are making it. It is good to have a little of bothafter all; we all have both those sides to our lives. People will connect with you if they can see some similarities between your life the theirs, so don't be afraid to show yourself with your family, having fun, or just doing everyday things.
Highlight but don't overwhelm. It is a good idea to let people know what you have done that make you someone they should do business with. However, a long list of accomplishments is also a turn off. After all, if you have done all that and are that successful why would you need them?
Clean up your act. There is nothing worse than an overly busy website. Prospects will be so busy trying to figure out where to go next, they may not even bother. You may have lots of good information, but be sparing on what you put on your website. People should be able to find more information about your product or service, about you, about your company easily. Most people will not waste a lot of time searching around for that information.
Establishing credibility and trust on your website will keep people coming for moreand will help them make that decision to work with you.
Recipe for Trouble:Documentation (or Lack Thereof)
We all like to trust people and we would like really be much better of if people always did what they said they would do. But we all know that this is not always the case. If you are a business owner, you can find yourself in deep trouble if you do not document.
Recipe for Trouble: IT
Depending on how dependent your company is on computers, IT (or information technology) can be your biggest ally or the biggest thorn in your side. While people tend to refer to IT for anything that involves computers, information technology can encompass a very large variety of business needs from servers to websites. There is no one-size-fits-all IT professional any more than there is a one size fits all employee of any type.
Water is Water Right? Wrong!
We all know that we should probably be drinking more water. We have all heard the health benefits staying hydrated. But we get busy and we forget to drink. So we stop by the drinking fountain and take a quick sip or hit the office water cooler and we think we are getting the hydration we need. But hydration is not even enough. We also need the proper trace minerals.
