Introduction to Integrated Marketing Communication Plan

To boost the efforts of marketing, the organization plans for integrated marketing communication. Tools such as advertising, PR, social media and so on are blended together to form integrated marketing communications. Integrating all the tools can help in increased visibility of the merchandise. Whether the product is at the primer stage or renewal, integrated marketing communication can exceed the life of any product.

Integrated Marketing Communication or IMC tremendously helps in yielding higher profits for the organization. As compared to isolated branding, integrated tools can help gaining the awareness goal in a swift manner.

 Consideration of marketing on the basis of target market is very essential. The needs and expectation should be kept in mind. All the tools should be used after complete research of the target market which includes demographics, sex and age group. The main goal of IMC should be create the need of the product by focusing on the requirements of the customers.

The most basic rule of integrated marketing is that you should know that all marketing tools have perfect synchronization. The product should have the element to benefit the need of a customer. Moreover, the product should also have the factor that the customer can stay loyal towards the brand for long term.

For the most outstanding results, the components of marketing mix should be used simultaneously. This action ensures that the product knowledge has been exposed to maximum number of masses and no tool of marketing is being missed or neglected. The details related to brand which may include the phone number, address, website or email should be integrated and similar in all the marketing tools. For example, the TV commercial and the print media should have exact similar features.

The use of integrated marketing communication plan can also backfire. The resources, if not used properly, can create a mess and can also effect the budget. Since a lot of tools are being used simultaneously, hence a lot of pressure, money and time consumed. Proper planning and hard work is the key to make the plan successful.

The organization should refrain from taking risks when it comes to IMC. Keeping highest focus on the target market and following its need is the finest strategy. There are several examples of brands which have been very successful in creating maximum effect of a product by means of IMC. However, one should have comprehensive research about their customers and also have understanding about their competitor’s activities.