Is your Business Growing as Fast as you Planned?

Is your Business Growing as Fast as you Planned? Or aren’t you planning for growth at all?Or worse yet, do you not even know how your business is performing and what the key growth metrics are for your business?An important part of growing and developing your business revolves around the concept of identifying then measuring and tracking the Key Indicators in your business. Once you have established what it is you would like to achieve, and you track how you are performing, you will begin reaching your goals. Additionally you will find that your employees will become aligned and begin working together towards your business development goals.

A Key Indicator is a numeric value that you measure in your business. A Key Indicator is based on areas of your business that you have identified as being critical to your growth and success. You should select a range of values for the Key Indicator that a measurement could fall between. It is also useful to give a brief textural description for the Maximum and Minimum values of the Key Indicator. This assists you when you are actually measuring the Key Indicator.

The Key Indicator should be measured consistently over time. If the measurement value is determined by a series of steps, a Business System should be put in place to ensure a consistent and repeatable process is in place and used to measure the Key Indicator.

I did not begin to have the success that I hoped for in my businesses until I actually took the time to define, track and measure the key values in my business. I can now tell in an instant how my business is performing and what areas I need to concentrate on to improve and grow.

In my web based businesses some of the key indicators I track include:

- Number of visitors to the web site: - Number of Conversions;- Conversion Rates (Number of Conversions/Number of Visitors); and- Gross and Net Profit.

These Key Indicators are relevant to my business and may not be directly relevant to your business. You should identify what it is important in your business and then measure and track the values you have identified over time with Key Indicators.

You can then incrementally make changes to the way your business operates in a continued effort to improve. If you have set up your key indicators you will be able to establish what works best for your business and what does not work.

If you consistently do more of the things that work well in your business and stop doing things that do not so work well you greatly improve your chances of business success.