Is Your Logo Slowing You Down?

Your company logo might look amazing on your website, but how does it pan out when it comes to being printed on products? Is that what is slowing down your marketing campaign? You’ve perhaps come to realize that your logo needs to be reworked! If you are about to design a logo for your business, or are looking to re-design an existing one, here are a few things to keep in mind:

1. Layout & Size

Bear in mind that your logo is meant to go on different types of products—flat, spherical, long, and so on. A logo that might look good on a pen, because its elements fit into the height of the pen, might look disproportionate or too wide on a mug or a stress ball.

The reverse could also be the case, where a t-shirt or notebook could make your logo look perfect because not only do these items have flat print surfaces, but they also provide a comparatively larger print area. How would the same logo look on a pencil, a keychain, or a golf ball with its dimples?

For these reasons, it is wise to create two versions of your logo when designing it—one horizontal and the other a vertical. Simultaneously, print your logo at varying sizes to see if the logo still remains legible and its elements aren’t compromised. These measures will help you maximize your logo utilization and prevent delays with your promotional campaign.

2. Flexibility With Hues & Shades

Logos that are extremely pliable are the ones that win the printability battle. Adidas is one of the best examples. Their logo occurs in myriads of colors, shades, shapes, sizes, and formats without losing the essential elements or compromising on the brand identity.

With each promotional campaign, the promotional item you choose will be different. How would your logo look on a red tumbler and how would it look on a white sticky notepad?

Printing different shades in a logo is done via dots of a certain color that are imprinted onto the previous color. The more intense the shade that is required the greater the density of the dots of that color. With your logo you need to think if there are varied shades in it. If so, how would they print out and appear on the print surface. A logo that has varying shades of red might look great against a white print surface, but will be lost entirely against a red background.

Try creating not just black and white versions of your otherwise colorful logos, but also ones in solid colors to see how it will appear on different colored surfaces.

3. Keep It Simple!

A complex ninja-type logo might look awesome in the gaming world of the internet, but might not work so well on promotional products . When it comes to printing logos, what matters is that it makes an impact on the audience and is memorable. A simple logo will be easy to print and will have the desired effect on your target market as well.