Is Your Marketing Content Authentic and Impactful?
What are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have? All good questions...
What are you sharing with your audience?
Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have?
All good questions to be asking about your marketing content. Those aspects and more go into creating great content that really reaches your audience, connects, and builds relationships. All essential steps before a buying decision.
You can craft your content to connect, so you build that relationship. How? Here are 6 aspects of successful content:
3. Tell stories
4. Add value
5. Be authentically unique
6. Be relevant
Every time your business touches the outside world, you’re telling people something about you and your business. Each time is also an opportunity to connect with your audience and if they like what you’ve presented, to share it and spark conversation.
See how many of these aspects of successful content in your marketing you can include for more impact. You’ll connect and build the relationship that will lead to more income for your business.
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ABOUT THE AUTHOR
Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.
Find Ursula on her podcast, Work Alchemy: The Impact Interviews where she interviews impactful entrepreneurs and leaders like Seth Godin and Marianne Williamson, and at WorkAlchemy.com for free resources for you and your business.
This article was originally published at http://njnutritionist.com/how-i-barely-escaped-my-family-legacy-of-obesity and has been syndicated with permission.