Know and Value the importance of Signage

Signage is a visual representation giving information about a business, a store or any office to the customers. Signage helps customers in reaching easily to their desired location or destination even by simply following the displayed instructions on the signage.

Role of signage

The role of signage is not hidden as it helps customers in identifying with the assistance of a signage. Customers can easily understand about the products available at the store and this helps in shopping effortlessly. The visual displays in the retail stores are also a form of signage that helps buyers in locating their choice of merchandise with ease. The signage attracts and pulls customers into the store. The signage is important for any retailer and he cannot afford to lose customers.  Bear few points before getting the signage ready:

• The signage board must not be very small. This is because customers may miss the small signage and the thought of bringing customers will get lost.
• The signage board gives identity to your business or store and promotes brand image.
• The signage board influences the purchasing decision of customers. This is because the signage boards are the main keys to communication.

Highlighting points to bear in mind while installing signage board

• The signage board should be informative, but simple.
• The signage board should not confuse or mislead customers.
• Bear in mind to not put all the information on the signage board such as the store name, logo and other essential information.
• Install signage board such that it is viewed by people even from a good distance.
• The material used in making the signage board should be of good quality so that it is in good condition for a longer duration. The signage board should retain the luster.
• The signage board should be positioned such that it does not hide the interiors or block the store entrance.
• Put essential information on the signage board and keep some in suspense, so that your customers enter and find what you offer.
• Write the name of the store in different font or in bold to have a real impact.
• Choose proper paint color and also ensure the information is visible clearly. Keep the background color light and the text color dark so that the visibility is clear. The signage board should be easily readable and so you can also highlight the main information. Regardless of the color you chose the signage board should not look dull.
• ‘Discount’ is the one word that works wonders. Place this board outside the store door and inquisitiveness of customers will bring them entering your store to know about the discount. There is no need to know about the discount, percentage and so on.
• Design the signage board in the most innovative and unique way so that customers find this attractive and are compelled into the store.
• The signage board should be in understandable language to receive quick, more and proper response.