Life Insurance Sales, Leads, and the Changing Landscape
There was a certain way insurance sale people went about there business in the past. With the advent of technology these times have changed. Here's a look at life insurance leads and the new way of doing things.
A sharply dressed man carries a leather case and struts up to the house. He rings the bell,
and introducing himself as a insurance salesmen and asks to speak to the man of the house. He would continue his travel from door to door, block by block until his day comes to an end. Below, we are going to discuss life insurance leads a bit further...
Excelling in business, especially for life insurance sales people has been a way of life. Leads have always existed, whether by word of mouth or lead lists. In the early years salesmen solely relied on word of mouth to generate that next sale. Today things are much different. Leads are purchased from lead companies who specialize in matching the client with potential customers. Many have chosen to say good bye to the old pavement pounding methods and jump about the new generation of lead buying.
Most agents are commission only and so if it means investing a little money to get a higher returned, many feel this is the best way to go since the results are somewhat guaranteed. Cold calling and passing out flyers are both time consuming and costly, offering little or no results.
Things are much different. There are many insurance companies all competing for the same business. Since the birth of the internet, more and more turn to the internet for all their needs including insurance. Life insurance as certain saw a change in the way they use to do business and how it is done now. No more cold-calling, driving around in the rain and knocking on door. The salesman contacts customers who want to be contacted, through the wonderful salesperson tool---leads.
The modern age of doing business relies about eighty to ninety percent on the internet. Older sales staff might think the buying and selling of personal information is in human, but this tactic has been going on for years. Customer data bases which included spending habits, salary ranges and other demographics have been used in the sales world for years.
It was only until recently, it became more common to buy and sell personal information as one buys and sells goods. The upside to this is that the process allows a more even player field for sales staff. For those who are not internet savvy, most of the companies will help with webpage setup, and hold training classes on how to use the program.
Life insurance is a harder market to sell, because although it is good to have unlike auto insurance it is not mandatory.
Leads generation companies no matter how impersonal they seem, the bottom line is they allow the sales person to get his job done faster and at a more profitable rate. His bottom line increases and thus he spends less time chasing the paper in the wind and doing the things he enjoy. Technology has certainly changed the way, everyone does business including the old fashioned sales person and it seems companies which provide such information are here to stay.
