Little treasures are Key to Growing Sales

It is no real secret that dollar store shoppers are always on the lookout for new, different and exciting dollar store merchandise whenever they come into a dollar store business.  While they expect to find ready supplies of all the basic consumables we all purchase on a routine basis, they also eagerly search for the little hidden treasure in your store.  In fact, not only do they remain loyal because of the extra gems they periodically find when shopping in your dollar store business, but many make more frequent stops just to see if another jewel has arrived and been placed on display.

While some dollar store business owners might feel the right strategy is to hide these special items and really promote the other general dollar store merchandise in the store, a better strategy is to make them readily visible to your shoppers.  Even though many of these gems are one-time purchases which will likely never return to your store, the extra excitement associated with having them easily discovered is worth allowing them to sellout immediately.  The word will get out to others about the discovery someone made, and soon a small army of shoppers will routinely visit to see exactly what is on hand at this time.

There are several locations which work out perfectly for gaining attention of the majority of your shoppers.  If you have a large enough quantity of this special purchase dollar store merchandise, or if these treasure products are large, examine creating a huge lobby display.  Few shoppers will be able to miss the items when they enter your store.  Even though only a portion will buy, most cannot help but to be impressed.

If lobby displays are not the right answer for you, then look at end cap displays as a potential answer.  Once again the first consideration is if you have enough of these special items to properly fill an end cap.  If so, then focus on creating an eye-catching display to draw the attention of all passersby.  Once again, if you have chosen the right special treasure to bring into your dollar store, sales are likely to occur immediately.   

Cash register displays are often used to add last minute sales of almost any of the dollar store merchandise carried in the store.  Why not save the room at your cash registers for those special one-time treasures you want everyone to know you have available.  Your cashiers can point out the items to shoppers as they pay.  Expect these special items to sell well – and to give shoppers one more example of the great deals they can get at your dollar store business.  Be sure your customers learn to buy when they see the special item in-stock as there are limited quantities and may never come back again.a