Magic Formula for Getting Funding and Partners
If you are struggling to articulate how you fit into a potential funder’s or partner’s continuum of mission or service here is a magic formula – put it in context. In Context provi...
If you are struggling to articulate how you fit into a potential funder’s or partner’s continuum of mission or service here is a magic formula – put it in context.
In Context provides clarity, precision, transparency, understanding, proper perspective and ability to demonstrate your place in a continuum.
Out of Context causes ambiguity, uncertainty, vagueness, misunderstanding and inability to illustrate your place in a continuum.
Here are the steps to invoking the magic formula:
If you do not plead your case in context with that of the target’s, you will appear, at best, to be vague, at worst, not worthy of funding or a partnership. One other benefit of proving you are in context is that you will more fully flesh out your own program or organization, which in turn leads to better results and other funding.
Now, if we could just get the rest of the people in the world to see things in context what a more harmonious world we would have. There would be less knee jerk reactions on social media. Elected officials could accomplish much more. And there would be a lot less selfies. But that’s just the researcher in me dreaming out loud.
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ABOUT THE AUTHOR
Janet W Christy is a consultant specializing in getting information (from people's heads, reports, studies, focus groups, etc.) into a usable form, such as an operational/business plan, grant application, evaluation/assessment, report, policy manual or developmental plan. Janet’s blog can be found at https://janetwchristy.wordpress.com/ You can see more information about Janet and her firm, Leverage & Development, LLC at http://www.leverageanddevelopment.com.