Make a Pleasant, Bright First Impression on Dollar Store Business Shoppers

Today’s dollar store business world is so much different from the marketplace of even a few years ago.  Today’s marketplace is filled with more shoppers.  Yet today’s shoppers know what they need.  They also know where the competition is located and exactly how much they will be paying for items at the competition.  To bring shoppers into your business you need to create a complete package.  Your store must stand out in a positive way.  You must have all the most wanted products in stock and waiting whenever a shopper decides to buy.  You must demonstrate your store offers true value for shoppers. 

In this article I focus on creating a positive first impression.  I specifically focus on creating a pleasing atmosphere for shoppers.

Outside your store

A positive first impression starts outside your store with the very first time shoppers see the location.  It is important to be sure you use eye-catching signage.  Then add in attention grabbing displays right outside the front door of your dollar store.

Think about using banners, vehicle wraps, or even just having your company name on your dollar store business vehicles.  Be sure to keep these vehicles strategically parked so they easily seen by all passersby.

Inside your store

Make sure to consider the interior impressions from the front doorway.  This is the point where shoppers first form their ideas about your store and whether it is the place they wish to shop.  Do not just paint the walls white and think you are done.  Add some extra color to the walls.  This is not the time to be using colors such as burnt orange or hot pink.  Think about using pleasant, warm pastels.  In fact tie your color choices to those you have chosen as your business colors.

It might make sense to use colored letting or even bands of color on white or off-white walls above store fixtures and displays.  You can also create the appearance of a store which is fully stocked to the very ceiling.  Inflate balloons and place them strategically in the store – tied to end caps or the tops of fixtures across the front.

While the inflated balloons will help to create a fully-stocked impression first for your dollar store business, think about adding shelves across the very top of all aisle fixtures.  Then remove all excess items from shipping cartons and place them on those top fixture shelves. 

There are many other actions both inside and outside your store.  All will contribute to the overall positive first impression you seek to make on all who pass by and then come into your dollar store.