Make Your Marketing Budget Stretch More

Everybody is hurting right now. If you are in business and finding your cash flow way down, you are not alone. Remember to count your blessings. You have to learn to appreciate what you have. Then you need to think about how you can get more business. Obviously a large expensive marketing blitz is out of the question. You don't want to go past a certain percentage amount when advertising. So if business is down by 50% then your ad budget should go down that much too. Promotional merchandise may be the best option that you can afford.

A promotional product is basically anything that can hold some personalized information. If you think about it everything has a tag or label of some kind already. This way you can put your name, company logo, or even phone and website info. It depends on the size of the item and how much you want to spend. What you want is for people to keep whatever you give them. If they keep it around then they will be reminded of your business and hopefully use it again. For that magic to happen you had better stick with a more useful promo item rather than a silly one.

For those corporate giants, a logo remembered means everything. Ever catch yourself humming a theme song, anybody remember a certain brand of wieners? How about those golden arches, do you smell french fries when you think of those? Brand recognition is worth more than gold to a company. You can make this happen where you live as well. Even in a big city there are smaller divisions of neighborhoods. You start in an area closest to you, then work outward. You have to think of a symbol or logo that goes with what you do and stick with it.

You will be surprised at how much interest will be generated by using promotional items. They are not expensive and you usually can get discounts for large orders. Imagine your very cool logo on some nice burlap bags. These are the same size and general style of the ones that big grocery stores are selling themselves. Yours could be right there in the checkout line at the grocery next to the big boys.

If you need advertising, and every company does, then consider using promotional products. Everyone else is doing it. You can really make your company stand out with creative use of color and logo. In these budget crunching times it is the best option for marketing around.