Marketing Strategies for Your Woodworking Business

The key to keeping busy is to not just advertise but to develop a full marketing plan and to make an effort to keep that plan constantly in motion. Here are some strategies you can consider putting to work for your home woodworking business:

Local Clientele

For centuries, woodworkers just like you have earned a living by selling their crafts to local clients, and this same option is absolutely open to you, too. However, whether you live in a small, rural town or a thriving metropolis, people won’t know what services you offer if you don’t get out there and market your woodworking business. Consider guerilla-type marketing efforts such as fliers, postcards, and more, and you can also advertise in local publications including even neighborhood newsletters, as these are often fairly affordable publications to advertise in.

Referrals

By all means, ask your clients to pass around your name or business card if they are happy with your work. You can even offer them a small discount off the price for posting a picture of the final work on Facebook or another social media site and linking that picture back to you. This takes just a few minutes of their time, saves them money, and also gives them the chance to show off their lovely, hand-crafted piece that you made just for them. You will find that your woodworking business can get quite a few new clients when you simply ask for referrals. 

The Internet

Whether you are starting a woodworking business or have been in business for 30 years, you will absolutely want to take time to develop a great website. Showcase your completed works and post a few comments from happy clients (with their permission, of course). You can sell some of your completed works online by adding a shopping cart feature, and you can also accept requests for custom-made pieces, too. Then you will want to make an effort to draw customers over to your woodworking business website, and this can be done through a variety of strategies such as backlinking, search engine optimization, and of course those referrals that your happy clients are sending your way!