It might be very hard to reach the bottom of all the hoopla and
misinformation when learning about the elements inside your upcoming
mass email service. Finding internet sites that market mass email
software is simple…there are a number of them out there…but finding out
what exactly you need in your software can be pretty overwhelming (the
truth is, decoding the rosetta stone would probably turn out to be
easier)! Continue reading to learn what attributes a mass email service
should have…and the reasons you want them!
If you’re in the market for mass
email software or just a company which offers mass email marketing, it is
typically simple to become confused with the different jargon and choices which
are thrown about.Finding internet sites that market mass email software
is simple…there are lots of them out there…but finding out what you require
with your software can be fairly daunting (in fact, deciphering the rosetta
stone would probably be easier)!In this article I'll explain to you
five characteristics which you absolutely need to have in your mass emailer, so
read on!
The 1st (and most crucial :))
factor you need to be searching for is the list administration capabilities.In other words, you should consider how flexible and how user-friendly the
list admin is.The ability to build, modify or remove an unlimited
quantity of mailing lists is preferable.Renaming your lists should be
easy. You should also have the ability to manually add or erase users as
required (just in case someone positively HAS to be on your list; and this is
exactly what all marketers strive for, isn’t it)?:)
The second must-have feature is
the ability for users to automatically subscribe and unsubscribe from the list.The industry standard is to provide an "Unsubscribe" link at the
bottom of your promotion emails. This not only makes your potential customer
happy, but it also supports the FTC's CAN-SPAM Act (letting a subscriber
understand how to unsubscribe, and doing so in speedy fashion).Okay,
I'm off of my legal soapbox. Whew!
Next, you should make sure that
your prospective mass email service includes both plain text and html formats.
Sadly, there still lurks a handful of email readers that don't understand how
to read the html language!With plain text as a back-up, you don't need
to worry if you need to send email to one of these out-dated clients.
If you set up 5 HTML layouts in
your mass email service, for instance, then you will have 5 different viewing
experiences to offer your subscribers. I won’t preach the pros and negatives of
HTML layouts to you…that could be a series of articles in and of itself! The
thing to take from this is that not all email clients understand how to read
html.. .so having plain text as a backup is a must!
Almost all mass email software
provides for customization of your emails.Nearly all mass email
services will allow you to import a subscriber's data into your template. Some
providers go further, however, and these are the providers you ought to be
searching for.A really great mass service will empower you to import
any customer information you may need from a variety of data formats.
Let’s say, for example, that you
wanted to include an order number or the subscriber’s birthday in your email.
If your list is 2,000 subscribers strong it might be a very tiresome (and
sleep-inducing ;)) task to add in the subscriber’s birthday for every person. A
great mass email service will allow you to pull that information from a
database (or CSV file, or spreadsheet, etc) dynamically, based on a process
that you define.
The last characteristic you
absolutely need in a mass email service is reliability.I know, I
know…this should go without saying.But it’s essential for you to
realize that not all mass email software is created equal.In fact, many
will promise you the moon but usually deliver almost nothing (reminds me of my
first girlfriend…but we won’t go there.Reliability is just as important
in a mass email service as it is in your pay check.You might not think about it much while you've got it,
but it rocks your world when you don't!
In a mass email service,
consistent throughput may be the center of your company if your business
structure depends on email marketing for any piece of your earnings.To
learn more about mass email software, go to www.imacmailer.com.
Ah, and make sure to look at whether
or not their product or service offers a time period to try the software out
before buying. A
great mass email service,will offer a great product and will have no
issues giving you a demo period mainly because they are going to be confident
that you'll buy it! :)
