All warehousing companies are not created equal. There are many benefits of choosing midwest warehousing over the East or West coast. Not only is it more affordable, but there are many other factors to consider too...
You are in business to make money. In fact – it is your duty to make as much money as one can humanly make in as short a period of time as you can. You owe to not just yourself but your employees and investors. If you make no money not only you cannot survive but your investors will lose money and your employees may either quit or have to be let go.
In this day and age of businesses failing left and right how can you expect to live up to any expectations that you have for yourself or those of your investors? The simple solution is being able to get your product to your customers in a time frame they can live with and a price they will not scoff at and that will not break your bank. In order to make deadlines on shipping you need to be able to cultivate relationships with the proper distribution companies. You have to be able to trust that whomever is warehousing your product (and thusly packing, shipping and maintaining your inventory checklists) to be able to get it packed and out the door quickly and correctly.
When you think of a distribution point, you usually think about using warehouses in New York or on the west coast like California. The east and west coasts both have tremendous reach but, in the end, you want a location that is central to your customers in the United States. Choosing a warehouse solution in either New York or California will leave you with a very long reach if you have to send product to the other coast. Shipping to the north or south on the same coast will be a breeze and even to the Midwest a snap but the time between coasts is just too great.
Your home location should always have a distribution point and is typically one that you maintain personally. If you are in Los Angeles then you will have a distribution outlet in Los Angeles. Same thing if your business is located in New York City. So how do you take care of your distribution woes outside of your local area? Simply, in one word: Warehousing in the Midwest.
The Midwest has it all including a mass amount of warehousing and distribution centers. It is the central part of the country, which means that whatever your product is if it is sent from the Midwest it will get to either the East or West coast in the same amount of time. The cost of shipping is also less than it would be if you were using a warehouse solution on either coast. Wisconsin warehousing offers some added benefits for companies that use their distribution solutions such as certain tax breaks, which can easily entice a company to their warehousing solutions.
In the end, it comes down to cost and efficiency. Your company will live and die on your assets and your ability to get those assets to those who put down their money for those products. The Midwest is a central distribution point and thus makes it both cost effective and efficient.
