In
today’s fast moving world, the concept of putting ads on newspapers
is on rapid decline for most big advertisers. Few people these days
even bother checking out the classifieds sections on the newspaper.
This
is where mobile
advertising steps
in to bridge the gap between exposure and affordability for the
advertiser’s promotional campaigns. Various kinds of advertising
procedures through mobile phone networks include the following:
SMS
- Most cell phone users get textual ad messages from their service
providers or other third party advertisers through SMS. These SMS-s
help advertisers reach out to millions of prospective customers
simultaneously. SMS ads are certainly the most economical options.
Advertisers post a text ad to the mobile service providers, who in
turn send those text messages as group SMS to their customers.
Customers can read those ads at their leisure, if they are
interested in the product(s) featured in the ad. Placing SMS ads is
quite economical and provides good value for money for advertisers.
MMS
- Text messages may provide good value for money to advertisers, but
in some cases, simple text messages are not enough to get the
advertiser’s point across. In such cases, many advertisers spend a
little more on the ad campaign and invest in MMS advertising. Short
video messages regarding the products or services are sent to the
prospective customers through MMS services. Video based advertising
certainly makes a bigger impact than simple text, but the cost is
obviously higher.
Applications/
Games
– Applications or games developed for mobile phones often get
downloaded by many mobile phone users. Advertisers often use these
media to reach the mobile phones of numerous people within a short
period of time. Advertisers pay the developers of the applications
or games to insert small text or video ads within their
applications. These ads show when the user is opening a new file in
an application, loading a level in an engaging game, etc. Since
games and applications are frequently downloaded by most users,
resulting in huge circulation of ads on a regular basis at an
affordable cost.
Mobile
advertising is steadily gaining popularity among advertisers. The
immense circulation of ads through mobile phones is providing enough
exposure of the ads to satisfy advertisers and provide them with good
value for their investment in promotions. In the coming years the
popularity of this medium is expected to go even higher.
