More than just a Conference Folder
Conference folders are a great item for seminars, trade shows, conferences and important business meetings, but their utility does not end there.
The recipient of a conference folder printed with your company name and logo gets a new item to take away with them, but you get something infinitely more valuable—brand awareness and advertising.
All the best promotional items share two traits in common—they are functional and portable. These qualities share equal importance, because with just one or the other, you’re not going to achieve maximum exposure for your advertising message.
Think of it this way—a functional item that is too large or unwieldy to carry isn’t going to be seen by many people, and a portable item that has no use will end up gathering dust in a drawer very quickly. The conference folder achieves both of these all-important objectives very handily, and for this reason it’s always wise to consider this item as more than just conference folders.
A good quality conference folder will last much longer than a weekend business event, and with your company name and logo printed on the cover, it continues to remind the recipient of the folder of your company and the products and services it offers, every time it gets used.
Imagine this—someone takes away one of your printed conference folders, and uses it for several months at work. Eventually it makes its way to that person’s home, where it might be used by their partner for organizing documents, or even taken to school by a child for keeping schoolwork together.
As long as the item is of sufficient quality, it can be used for a year or longer, and may be seen by many more people than those who attended the original conference. Not only that person’s business colleagues, but also their family, people who visit the home, and eventually even school teachers and other parents if the item travels that far afield. The advertising message you display has enormous potential in terms of the number of people who might view it.
It’s a well-known fact that in creating brand awareness, the more times a single person sees your company name or product brand, the more likely they are to buy your products or use your services in the future. The worth of a promotional item such as a conference folder may seem small in comparison to a full-scale advertising campaign, but when it comes to advertising, it always pays—and pays—to see the big picture.
More information about promotional items and promotional
gifts can be found online by searching for the leading online suppliers of promotional products. You can tap into
their wealth of experience to ensure that you have the perfect promotional gift
or business gift to promote your business.
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ABOUT THE AUTHOR
Tina Rinaudo is one of the leading lights in the UK promotional gifts industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional conference folders resource specialising in pens, mugs, mouse mats, umbrellas and much more. For more information visit YesGifts.