Motivating People To Get Involved in Your Next Fundraiser
You may be absolutely thrilled for your fundraiser, but that doesn’t mean everyone else is; you may understand how noble the cause is, how great the need is and how necessary awareness might be,...
You may be absolutely thrilled for your fundraiser, but that doesn’t mean everyone else is; you may understand how noble the cause is, how great the need is and how necessary awareness might be, but others really may not share your knowledge nor passion. This is why involvement is usually the most notorious hurdle of fundraising. However, what about those you’ve already committed to your cause? How do you keep them motivated throughout the entire process? Here’s how to motivate people to get and stay involved in your next fundraiser.
Provide Incentives Along the Way.
If possible, one of your best tools for motivation may be (big or small) incentives along the way. It’s expected everyone has personal goals for the fundraiser, but what do they get when they reach them? Maybe all those who reach their personal goal could enjoy a $10.00 gift to a local ice cream or coffee shop. Larger achievements could receive even greater rewards. The individual who generates the most donations could receive an all-expenses paid dinner or paid day off. Feel free to be creative! You know your participants; therefore you know what motivates them. Whatever your incentives, just makes sure they exist along the way for all those donating their time.
At the very start of your fundraiser, consider partnering every member up with a buddy. This designated partner will be each other’s support. Encourage them to call one another at least once a week to talk about their progress. The discussions won’t just encourage one another to have more to discuss the next week, but also generate camaraderie within your group.
Frequent Updates and Meetings.
Whether these updates and meetings take place in person or via email, it’s still vital they occur. Contributors need to feel involved and up-to-date. Otherwise, your fundraiser will become secondary to their daily lives. Make an effort to continually produce and schedule reminders and meet-ups, which outlines your progress and reiterates your end goal.
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ABOUT THE AUTHOR
Mike Miranda is a writer for Signature Fundraising.