Erica Campbell, previously the Senior Manager of New Media Marketing at For Rent Media Solutions, has been elevated to the role of Director of Marketing. In her new position, Campbell will spearhead consumer marketing strategies for both For Rent Media Solutions and its affiliate, Homes.com, enhancing the company's presence in the multifamily housing sector.
Erica Campbell's journey with Dominion Enterprises began in 2004 when she started as a Marketing Coordinator for EquipmentTraderOnline.com and TruckTraderOnline.com. Her career trajectory took a significant turn in 2005 when she was promoted to Marketing Manager at RentJillsHouse.com. By 2006, Campbell had moved to For Rent Media Solutions, taking on the same role. Her adeptness at search engine optimization (SEO) and consumer engagement through social media significantly boosted the company's digital presence.
In 2008, Campbell's expertise in new media marketing earned her a promotion to Senior Manager, where she led the social media strategy and managed a dedicated new media team. Her efforts were pivotal in positioning For Rent Media Solutions as a leader in social media within the multifamily housing industry.
As the new Director of Marketing, Campbell's responsibilities will expand to oversee all aspects of branding, email marketing strategies, and professional speaking engagements on topics such as social media, new media, and SEO within the multifamily housing sector. Additionally, she continues her role as Vice President of Social Media for the Hampton Roads chapter of the American Marketing Association.
For Rent Media Solutions, a division of Dominion Enterprises, has been a significant player in the multifamily housing market since its inception in 1982. The company has adeptly navigated the shift from print to digital, offering comprehensive marketing solutions that include mobile media, custom video productions, and extensive social media engagements.
Under Campbell's leadership in her previous roles, For Rent Media Solutions has seen a substantial increase in its digital footprint. The strategic use of social media and SEO has enhanced user engagement and broadened the reach of their marketing campaigns. With Campbell at the helm of marketing, the company is expected to innovate further, integrating advanced digital marketing techniques and potentially increasing its market share in the multifamily housing sector.
With the multifamily housing market becoming increasingly competitive, Campbell's promotion comes at a crucial time. Her proven track record in digital marketing and her forward-thinking approach to consumer engagement are expected to drive significant advancements in how the company connects with apartment seekers and property managers.
Erica Campbell's promotion to Director of Marketing at For Rent Media Solutions marks a significant milestone in her career and a testament to her contributions to the company. Her leadership is anticipated to bring a fresh perspective to the company's marketing strategies, driving growth and further establishing For Rent Media Solutions as a leader in the multifamily housing industry.
For more information about For Rent Media Solutions and their services, visit ForRent.com.
For insights into the latest trends in multifamily housing marketing, follow their LinkedIn and YouTube channels.
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