When you are starting your own business, you should consider translating your website to other languages. Don't close yourself to your local market. Try to translate to the most popular languages in your country.
Of course, you have to begin from creating a WWW. Nowadays this is a must. It helps, because your company will be visible for the world. Webpage as it is, is not enough. Thing about SEO (Search engine optimization) and become visible in search engines. Also good idea is investing in marketing online (FaceBook, Twitter etc.). It will promote you company on the Internet. It is quite normal, that people are looking for services or products there. I can risk and say that this it a first place they starting looking. After that they are asking friends. So being visible on the Internet is very important for every company nowadays.
'Okay, I've created a website, and now what?' - you will ask. You have to start working. Don't leave it like this. Try to discover some new markets. Maybe creating another websites in another languages will be the best idea? The best chance? It depends on what are your products. If you sell toys or furniture - selling in more that one country can be very profitable.
'Okay, I want to have a website in three languages, how can I do it and which languages choose?' - you will ask. First question – it depends on where do you live and what are your products. For example, you live in Germany and selling computer accessories. The best choice of languages for you will be Polish, French and English, because these are languages used in German - neighbours countries. Second question – how? You have a few options. If your website uses CMS (content management system) like Joomla! or WordPress, it will be very simple, you just have to use one of plenty plugins, for example Global Translator. If your website is based on simple HTML, you will have to do it manually including pages to relevant directories.
'Okay, but I don't know these languages, so have can I translate my website?' - you will ask – it's not a problem. Use English, French and Polish translations agency. You can find on the Internet a lot of companies which offers business to business services.
After that you will be visible on these market so you will earn more money. Think about this. This is not expensive.
