When you are starting your own
business, you should consider translating your website to other
languages. Don't close yourself to your local market. Try to
translate to the most popular languages in your country.
Of course, you have to begin from
creating a WWW. Nowadays this is a must. It helps, because your
company will be visible for the world. Webpage as it is, is not
enough. Thing about SEO (Search engine optimization) and become
visible in search engines. Also good idea is investing in marketing
online (FaceBook, Twitter etc.). It will promote you company on the
Internet. It is quite normal, that people are looking for services or
products there. I can risk and say that this it a first place they
starting looking. After that they are asking friends. So being
visible on the Internet is very important for every company nowadays.
'Okay, I've created a website, and now
what?' - you will ask. You have to start working. Don't leave it like
this. Try to discover some new markets. Maybe creating another
websites in another languages will be the best idea? The best chance?
It depends on what are your products. If you sell toys or furniture
- selling in more that one country can be very profitable.
'Okay, I want to have a website in
three languages, how can I do it and which languages choose?' - you
will ask. First question – it depends on where do you live and what
are your products. For example, you live in Germany and selling
computer accessories. The best choice of languages for you will be
Polish, French and English, because these are languages used in
German - neighbours countries. Second question – how? You have a
few options. If your website uses CMS (content management system)
like Joomla! or WordPress,
it will be very simple, you just have to use one of plenty plugins,
for example Global Translator. If
your website is based on simple HTML, you will have to do it manually
including pages to relevant directories.
'Okay,
but I don't know these languages, so have can I translate my
website?' - you will ask – it's not a problem. Use English, French
and Polish
translations agency.
You can find on the Internet a lot of companies which offers business
to business services.
After
that you will be visible on these market so you will earn more money.
Think about this. This is not expensive.
