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Native Mobile Apps v/s Mobile Web Apps which approaches better

Mobile app development involves a lot of planning and many other processes to form a smart mobile app. Mobile app development includes many stages such as an app idea, then planning, designing the app, developing, testing and finally deployment of the app to the intended mobile devices.  Before all this make sure that you finalize on which way you want to create and deploy your mobile app. You can either choose to develop a native app or a web app.

A native app is developed for a particular mobile device such as the smartphone, tablet etc which can be directly installed on to the device. Native apps can be downloaded by the users through app stores online or marketplaces such as the Apple app, Google play store etc. some of the examples for native apps are Camera+ for ios devices and KeePassdroid for android devices.

A web app is an internet enabled app which can be accessed through the mobile devices web browser. There is no need to download and install them on the mobile device. The Safari browser in ios devices is one of the best examples of a web app.

Both native app and web app have their own merits and demerits. You need to compare between the both before finalizing on the type of app you want to develop.

User Interface

When we compare between both these apps on basis of user interface, there isn’t much difference to be noted. Some native and web apps look and work almost the same way. Some companies choose to develop both native and web app to increase the reach of their apps and they also provide a better user experience.


It is the app development process that differentiates between a native and web app. Every mobile application development platform that the native app is developed for requires its own unique development process. Whereas, the web app runs in the mobile devices web browser and each mobile device may have its own features and flaws as well.

Each and every mobile application development platform has its own native programming language such as Java for android, Objective-C for ios and Visual C++ for Windows mobile etc. While web apps use languages such as HTML5, CSS3, Javascript and server-side languages or other web application frameworks according to the web app developers choice.

Every mobile platform offers the developer standardized software development kits (SDK), development tools and common user interface elements (buttons, text input fields,etc.) which they can use to develop their native app easily. While in the case of mobile web apps, there are no such standard software development kits or tools of any kind.

There are many other tools and frameworks which the mobile app developers can use to develop apps for deployment on multiple mobile OS platforms and web browsers.


A native app can interface with the devices hardware, information and native features, such as camera, accelerometer etc while web apps can only access a limited amount of devices native features and information such as orientation, geolocation, media etc.

App Monetization

Some mobile device manufacturers may set restrictions on integrating services with certain mobile specific ad platforms and networks and hence app monetization with native apps can be complex. At the same time with web apps, monetization is easy through site advertisements and charging subscription fees etc. Though, with a native the app store, handles your payment process and in the case of a web app, you will need to setup your own payment structure.


Native apps are more capable and faster as they work in a company with the mobile device which they are developed for. They are more expensive to develop when compared to a web app. But, native apps ensure good quality as the users can only access them through app stores. Whereas, in the case of web apps they cost high in maintenance across different mobile platforms. Also, web apps cannot ensure quality as there is any specific regulatory authority to control standards of quality. But, the Apple store does feature a list of Apple’s web apps.

To concludeFree Articles, we can say that both native and web apps have their own specific merits. It is the developer’s choice to select which type of app he wants to develop to meet his requirements. It is seen that many companies develop both native and web apps for their business.

Happiness Interactive is a Bangalore based Digital consulting and technology firm. They are one of the most reputed and best Mobile app development companies in Bangalore. Their main focus of work includes Product development and User experience consulting with technology services and marketing support.

Article Tags: Mobile Device, Native Apps, Both Native, User Interface, Every Mobile

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